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A Study on the Impacts of Post-Purchase Regret and Regret about Withdrawal to Irrational Use Intention and Repurchase Intention: Focused on the Sunk-Cost Effect of Hotel-Coupon Package

Journal of Tourism Sciences
Abbr : JTS
2014, 38(6), pp.79-102
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

HONG JIYOUN 1 Cho, Yong-Hyun 2

1세종대학교
2세종대학교 호텔관광대학

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