Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
The Effects of Experiential Sport Events: Focused on 'Nike Training Runs'-
ABSTRACT
열림/닫힘 버튼KEYWORDS
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열림/닫힘 버튼[journal]
고계성
/ 2009
/
A Study of Service Quality on Sport Event Participants’ Satisfactions and Behavioral Intentions: A Case of Jeju Ironman Triathlon Race in 2007
/ 관광연구저널
/ 한국관광연구학회
23(3)
: 45~60
[journal]
고호석
/ 2009
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The Relationship among Service Quality of Sports Event, Participants' Satisfaction, Re-Participation Intention, Word-of-Mouth Intention
/ 관광연구
/ 대한관광경영학회
24(5)
: 175~195
[journal]
김보미
/ 2012
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Relationship of Professional Baseball Title Sponsor Image Congruity to Brand Equity and Purchase Intention
/ 한국사회체육학회지
/ 한국사회체육학회
49(49)
: 331~342
[journal]
김성훈
/ 2005
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The Effects of Affect Induced by Public Service Advertising on Advertising effects
/ 광고학연구
/ 한국광고학회
16(1)
: 163~181
[journal]
김요한
/ 2009
/
The Influence of Congruence between Event and Sponsor on Attitude toward the Sponsor : Mediating Role of Sponsor Motive, Sponsor Credibility, and Attitude toward the Event
/ 한국광고홍보학보
/ 한국광고홍보학회
11(2)
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[journal]
김용만
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The Effect of Perceived Promotion of Sponsor for 2002FIFA World Cup Korea/Japan on Brand Loyalty
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42(1)
: 359~368
[journal]
김용만
/ 2009
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The effect of service quality of sport event on service quality of sport brand, brand satisfaction, quality of relationship, and attitude toward brand
/ 한국체육학회지
/ 한국체육학회
48(2)
: 233~244
[journal]
김용만
/ 2012
/
The Structural Relationship Among Attributes of Sport Event, Participation Satisfaction, Brand Image, Brand Attitude and Brand Loyalty
/ 한국체육학회지
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51(5)
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김용만
/ 2003
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The Effect of Service Quality of Inline Skate Event on the Title Sponsor Image, Attitude toward Brand, Purchase behavior, and Recommendation Intention
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8(2)
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김용만
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Constructive Relationship between Brand Personality, Brand identification, Brand Satisfaction, Brand Affect, and Brand Loyalty of Sports Goods
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18(4)
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[journal]
김용만
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Structural Relationship among Spectatorship Value, Team Identification,
Team Emotion and Repurchase Intention for Professional Baseball Spectators
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/ 한국스포츠산업경영학회
12(3)
: 37~50
[journal]
김주연
/ 2009
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The relations among service quality, satisfaction, and behavioral intention: The case of Seoul Food Festival
/ 외식경영연구
/ 한국외식경영학회
12(1)
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류동수
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The Relationships Among Brand Equity, Customer Satisfaction, Brand Attitude, and Intention to Stay in Sport Event
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51(3)
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류동수
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The Effects of Sport Event Experience on Brand Equity
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박정희
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박조원
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21(1)
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석부길
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20(4)
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석혁기
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11(2)
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손해경
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37(4)
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안병수
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18(2)
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오선영
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The Effect of Experience on Brand Attitude, Satisfaction and Behavior Intentions in Festival: Icheon Rice Cultural Festival
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23(3)
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오아라
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유현순
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/ 한국체육학회
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윤설민
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A Study for Characteristics and Effect Relationship among Participation Motivation, Satisfaction, BehavioralIntentions of Sport-Event Spectators:A Case of 2007 Hansol Korea Open
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정강환
/ 2004
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Festival Visitors' Satisfactions and its Influences on Recognition of Local Cultural Tourism - Focused on Geumsan Insam Festival -
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16(2)
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The Effect of Social Responsibility of Professional Soccer Title Sponsor on Sponsor Image, Sponsor Identification, Sponsor Trust and Sponsor Loyalty
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21(6)
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이병기
/ 2011
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The Influence of Participation Satisfaction, Re-participation and Participation Motives of Sports Event
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9(3)
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Brand Recognition Analysis - Sponsorship of 3on3-basketball tournament
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이태용
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Study on Effects of Brand attitude of Companies Sponsoring Silver Sports on the Improvement of the Company Image and the Purchase Behavior
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