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The Effect of Brand Personality on Consumer-Brand Relationships, Consumer Satisfaction, and Brand Loyalty: A Focus on Starbucks

Journal of Tourism Sciences
Abbr : JTS
2014, 38(8), pp.75-100
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Dohee Kim 1 Yeong Gug Kim 2

1한림대학교
2강원대학교

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