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The Effects of Promotion Types on Consumers' Perceptions andPurchasing Attitudes towards Beverage Products

Journal of Tourism Sciences
Abbr : JTS
2014, 38(8), pp.179-202
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Yoon, Sun-Oh 1 Hwang Johye 2

1경희대학교 관광대학원
2경희대학교

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