Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
Effects of Customers' Awareness of Parent Brands to the Purchasing Intention of Hotels’ Extended Brands
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KCI Citation Counts (6)
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김윤우
/ 2012
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A Study on the Structural relationships between Brand Image, Service Quality, Extension Brand, and Customers Loyalty of Food Service
/ 호텔관광연구
/ 한국호텔관광학회
14(2)
: 100~114
/ http://dx.doi.org/
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김성혁
/ 2006
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A Study of Effect of Customers' Involvement on Hotel Food & Beverage Brand Extensions
/ 관광학연구
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30(2)
: 339~361
[journal]
박은아
/ 2008
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A Study on the Influence of Extension Brand Attitude Towards Individual Customer’s Perceived Fitness and Involvement -Focused on Foodservice Industry
/ 기업경영연구
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15(3)
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박은아
/ 2009
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The Effectiveness of various extension brand marketing activity on image, attitude and loyalty of extension brand: Focused on Foodservice Industry
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12(2)
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서경화
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The Effect of Corporate Image on the Service Quality, Fitness of Extension Brand and Attitude : Focus on Food Service Corporate
/ 호텔경영학연구
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20(1)
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Effect of Parent Hotel Brand Equity on Customer's Attitude toward Midscale and Economy level Hotel Brand Extension and Perceived Value - Focused on Mega Chain Upper-Upscale Hotel Brands -
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전정아
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Consumer Evaluations of Brand Extensions on Hotel F&B
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전정아
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전정아
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The Structural Relationship between Hotel Brand Equity and Extended Brand Performance
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35(8)
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전정아
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A Study of Hotel's Brand Personality on the Brand Extensions - The Moderate Effect of Consumer's Knowledge -
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10(1)
: 27~40
[book] 정규엽 / 2013 / 호텔․외식․관광마케팅 / 연경문화사
[thesis] 정원희 / 2008 / 호텔 모브랜드이미지가 외식사업 확장브랜드이미지와 구매의도에 미치는 영향 : 브랜드확장 유형별 비교연구 / 박사 / 세종대학교
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정원희
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The Study on Consumer’s Attitude of Restaurant Brand-Extension Types of the Hotel Business
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25(5)
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조현수
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16(4)
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지계웅
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The Effects of Family Restaurants’ Brand Image on Brand Extension and Behavioral Intention
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5(2)
: 85~109
[web] / 웨스틴조선호텔 / www.westinchosun.co.kr
[web] / 쉐라톤 워커힐 / http://www.sheratonwalkerhill.co.kr
[web] / 플라자호텔 / http://www.hoteltheplaza.com
[web] / 한화 & 리조트 / http://www.hanwhafoodist.com/business/dineout.jsp
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