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Effects of Customers' Awareness of Parent Brands to the Purchasing Intention of Hotels’ Extended Brands

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

배우암 1 Kim, Hong-bumm 2

1신안산대학교
2세종대학교

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타입을 선택하세요 :
@article{ART001960223},
author={배우암 and Kim, Hong-bumm},
title={Effects of Customers' Awareness of Parent Brands to the Purchasing Intention of Hotels’ Extended Brands},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={1},
pages={95-112},
doi={10.170861/JTS.2015.39.1.95}