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Satisfaction of Consumers Who Purchase Restaurant Product through Social Commerce: Focused on Consumer Innovativeness, Product Innovative Characteristics, Perceived Risk, and Discriminatory Experience

Journal of Tourism Sciences
Abbr : JTS
2015, 39(3), pp.43-58
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Moon, Sun-Jin 1 Sunhee Seo 2

1이화여자대학교
2이화여자대학교

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