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Positioning Strategy of Global Franchise Coffee Shop's Brands in Busan, Korea

Journal of Tourism Sciences
Abbr : JTS
2015, 39(3), pp.195-206
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Yim Hui-rang 1 Lee Sangmook 2 Hak-Seon Kim 3

1경성대학교
2경성대학교
3경성대학교

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