Family Ideology in the Culture of Camping as Family Leisure

Park, Jeong-Eun; Lee, Hoon

doi:10.170861/JTS.2015.39.1.95

Over several years, participation and interest in camping has undergone significant growth in Korean society, with increasing emphasis placed on family leisure as one of the most beneficial activities for family cohesion. As a result of this growth, media text dealing with camping has dramatically increased in a variety of forms. The purpose of this study is to understand how family ideology is reflected in the leisure discourse of camping activity. Feature articles about camping from major daily newspapers were analyzed by applying Fairclough's Critical Discourse Analysis philosophy and its method. In these articles, the contemporary family was found to have serious problems such as a lack of communication because of a lifestyle that is too busy, and lack of care in family relations compared to computer or game addiction. The articles suggest camping as a good activity to improve family relationships. At the same time, the discourses that were analyzed signified the presence of men, in particular the father, as being dominant in camping activities. Therefore, such a discourse could bolster normal family ideology, middle-class family ideology, and gender role stereotypes. It is necessary to interpret media discourse in further studies in terms of the sociocultural aspects of leisure.

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