An Exploratory Study on Developing a Scale for Measuring the Corporate Social Responsibility of Casino Corporation: Focusing on the Open Casino

Youn Taek Lee; 신동재

Journal of Tourism Sciences

Abbr : JTS
2015, 39(5), pp.41-55
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Youn Taek Lee ¹, 신동재 ²

¹한양대학교
²한양대학교

ABSTRACT

This exploratory study aimed at developing a scale for measuring the corporate social responsibility of the casino corporation. The literature review covered the concept of casino corporation, corporate social responsibility and previous researches related to the development of corporate social responsibility scale. Following this, the five-phases procedure for developing a CSR scale for this study was constructed based on the studies of Churchill(1979) and DeVellis(2003). At the first phase, the initial measuring items were proposed, and at the second phase the measuring items were refined to 25 items in five categories through the Focus Group Interview and the pretest. At the third phase, the main survey was conducted, and at the fourth phase the validity and reliability tests were conducted on the refined items. Following these phases, at the fifth phase, the study finally proposed a CSR scale for the casino corporation which contains 20 items in five categories- economic, legal, ethical, philanthropic responsibility and community contribution responsibility. The contributions of this study are anticipated in two aspects: theoretically, an objective scale for measuring the CSR of the casino corporation is suggested, and practically, this scale will be a guide line for the casino corporation to establish the desirable relations with the society.
KEYWORDS

Corporate social responsibility, Casino corporation, Open casino, Scale
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