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The Effects of Demilitarized Zone's Brand Equity as a Tourist Destination on Place Attachment and Perceived Risk: Targeting Foreign Tourists to the DMZ

Journal of Tourism Sciences
Abbr : JTS
2015, 39(5), pp.101-116
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

박병직 1 Kim, Sung Hyuk 2 Kim, Yong-Il 3

1세종대학교
2세종대학교
3한국관광공사 지역협력팀 전문위원

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