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[journal] 구경여 / 2012 / The effects of self-congruity and functional-congruity on tourist’s behavioral intention / 서비스경영학회지 / 한국서비스경영학회 13(5) : 107~127

[journal] 김문섭 / 2012 / The Effect of Self Congruity and Functional Congruity on the Performance of Brand Marketing -Focused on the Strategic Implications of Airline Service- / 한국항공경영학회지 / 한국항공경영학회 10(1) : 3~22

[thesis] 김미성 / 2005 / 전통한식당의 브랜드 개성과 이용고객의 자아 이미지 일치성이 브랜드 태도와 브랜드 충성도에 미치는 영향에 관한 연구 / 석사 / 세종대학교

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[journal] 이형탁 / 2012 / 자아이치성과 기능적일치성이 소비자의지각된 삶의 질에 미치는 영향 / 경영경제 45(1) : 57~74

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