Why does the imbalance of power issues in the market of travel products remain unsolved?: In terms of unfairness perception, conflict perception, and conflict solving strategies
2015, 39(7), pp.39-52
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
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This study analyzed the relation between the unfairness perception of retail travel agency workers(RTAW) and their conflict perception. Also this research examined in what ways the conflict perception of RTAW impacts on their patterns of behavior in terms of the conflict solving strategies. The result shows that the unfairness perception of RTAW correlates with the conflict perception of RTAW. It is also revealed that the conflict perception of RTAW profoundly affects and functions their specific behavior patterns when they choose the conflict solving strategies. The result shows that they, the retail travel agency workers, are likely to evade the conflicts or they adapt themselves to the given settings. Individual efforts, in turn, can hardly contribute to the unfairness that has been deeply embedded in the distribution channels of travel products. Future research works related to this issue are expected to make a detailed suggestion that can contribute to reconstruct the market of travel agencies in terms of fairness issues.
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