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Impact of Service Quality and Customer Satisfaction on Behavioral Intentions in Bakery Cafe: Testing the moderating role of alternative attractiveness and the Mediating Role of Brand Image

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

YUN SUN MI 1 Chung, Kyoo Yup 1 Han Hee-Sup 1

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타입을 선택하세요 :
@article{ART002023919},
author={YUN SUN MI and Chung, Kyoo Yup and Han Hee-Sup},
title={Impact of Service Quality and Customer Satisfaction on Behavioral Intentions in Bakery Cafe: Testing the moderating role of alternative attractiveness and the Mediating Role of Brand Image},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={7},
pages={141-161},
doi={10.17086/JTS.2015.39.7.141.161}