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Impact of Service Quality and Customer Satisfaction on Behavioral Intentions in Bakery Cafe: Testing the moderating role of alternative attractiveness and the Mediating Role of Brand Image

Journal of Tourism Sciences
Abbr : JTS
2015, 39(7), pp.141-161
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

YUN SUN MI 1 Chung, Kyoo Yup 2 Han Hee-Sup 3

1세종대학교
2세종대학교
3세종대학교

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