[journal] 강지원 / 2014 / Customers' Desired Value of Restaurant Information Search on SNS: An application of Laddering Technique / 관광학연구 / 한국관광학회 38(3) : 81~102

[confproc] 구철모 / 2011 / 소셜 네트워크 서비스의 이용 동기와 성과에 대한 실증연구:온라인에서의 정체성 표현욕구의 매개효과를중심으로 / 한국경영정보학회 추계통합학술대회 / 한국경영정보학회 : 48~54

[journal] 김균 / 2009 / A Study of Types of On-line Consumer Information Search Behavior by Information Search Motive / 광고학연구 / 한국광고학회 20(1) : 155~169

[journal] 김영규 / 2012 / Influence of Product Placement on the Hotel Restaurants' Brand Image and Satisfaction / 외식경영연구 / 한국외식경영학회 15(1) : 225~237

[journal] 김철원 / 2012 / The Effect of Convention Organizer's SNS PR Activities to the OPR(Organization-Public Relationship) and Attendance Satisfaction / 관광학연구 / 한국관광학회 36(4) : 233~253 / http://dx.doi.org/

[confproc] 나은영 / 2011 / 심리학적 관점에서의 소셜 미디어 / 제38대 한국언론학회 제1차 기획연구 한국사회 정치적 소통과 SNS 세미나 / 한국언론학회

[journal] 나종연 / 2010 / Consumers’ Usage of Online Social Networks: Application of Use-Diffusion Model / 소비자학연구 / 한국소비자학회 21(2) : 443~472

[journal] 류강석 / 2004 / The Effect of Referral Reward Programs on Consumers' Intention to Recommend: The Role of Reward Type, Consumer-Brand Relationship Quality, and User Status / 마케팅연구 / 한국마케팅학회 19(3) : 179~196

[journal] 박찬욱 / 2013 / A Study on Hedonic Using Motivation and Diffusion of Social Network Service / 생산성논집 / 한국생산성학회 27(2) : 331~354

[report] 삼성경제연구원 / 2011 / SNS 활용 기업의 성공전략 / SERI

[journal] 성혜진 / 2013 / The Study of the Effects of On-line Social Network Service Differenceson Customer Satisfaction and Intention of Use:Focused on the Extended Technology Acceptance Model / 관광학연구 / 한국관광학회 37(2) : 187~211

[journal] 성혜진 / 2014 / SNS Usage-based Segmentation of Restaurant Customers / 관광레저연구 / (사)한국관광레저학회 26(4) : 189~204

[journal] 신서영 / 2013 / Motive on Social Networking Service Usage of Restaurant Customers / 한국조리학회지 / 한국조리학회 19(1) : 121~138

[journal] 심혜영 / 2011 / Research on the Effect of Different motivations on the Participation in SNSs / 디지털컨텐츠학회논문지 / 한국디지털콘텐츠학회 12(3) : 383~390

[journal] 전달영 / 2004 / A Comparative Study of Influencing Factors on Shopping Satisfaction and Repeat Purchase Intention Between Internet Shopping Mall Types / Journal of Global Scholars of Marketing Science(마케팅과학연구) / 한국마케팅과학회 13(13) : 1~27

[journal] 조미나 / 2012 / A Study on Restaurant Blog Users' Behavior, Satisfaction and Motivation: A Focus on College Students in Seoul and Gyeonggi Province / 관광학연구 / 한국관광학회 36(8) : 161~184

[journal] 안대희 / 2011 / The Effects of SNS(Social Networking Service)Quality on Brand Reputation, Quality Satisfaction and Purchase Intention in the Foodservice Industry. / 외식경영연구 / 한국외식경영학회 14(4) : 169~188

[thesis] 이록주 / 2002 / 웹사이트 광고형태와 수용자 세대별 소비자 태도 / 석사 / 중앙대학교

[journal] 이선령 / 2011 / Consumer Perceptions of Blog Service Quality in the Restaurant Industry / 관광학연구 / 한국관광학회 35(8) : 145~162

[journal] 이창호 / 2014 / The Impact of Social Media Use and Motive on Social Capital: Comparison of Open/Closed Social Media / 한국언론정보학보 / 한국언론정보학회 65(1) : 5~26

[journal] 이청림 / 2013 / Self-Presentation and WOM: Focusing on Mediating Role of Intrinsic & Extrinsic Motivation / 경영학연구 / 한국경영학회 42(1) : 183~211

[journal] 이혜성 / 2014 / The Effect of Perceived Quality of Smartphone-based SNS on User Satisfaction, Intention to Use of SNS, and Intention to Purchase in the Foodservice Industry / 호텔경영학연구 / 한국호텔외식관광경영학회 23(1) : 145~163

[thesis] 최용욱 / 2005 / 브랜드 블로그(Brand Blog)의활용과 성과에 관한 연구 / 박사 / 고려대학교

[report] 한국무역협회 / 2011 / 미국 기업의 소셜네트워크서비스(SNS) 마케팅 활용사례와 시사점 / Institute for international trade

[report] 한국인터넷진흥원 / 2013 / 2013년 모바일인터넷이용 실태 조사 / Korea Internet &Security Agency

[journal] 한송이 / 2013 / The Impact of Information Quality of Hotel Websites on Customer Book or Purchase Intentions: The Moderating Effects of Consumer Information Acquisition and Processing / 호텔경영학연구 / 한국호텔외식관광경영학회 22(2) : 55~72

[journal] 현용호 / 2012 / A Study of the Influence of the Quality of a Hotel Website on Online and Offline Visit Intentions: A Focus on the Moderating Effect of Social Norm and Coupon Perception / 호텔경영학연구 / 한국호텔외식관광경영학회 21(5) : 63~83

[confproc] Ahn, Y. Y. / 2007 / Analysis of topological characteristics of huge online social networking services / Proceedings of the 16th International Conference on World Wide Web : 835~844

[journal] Ahn, H. / 2010 / Online brand community across cultures : A comparison between the US and Korea / International Journal of e-Business Management 4(1) : 34~

[journal] Balakrishnan, V. / 2013 / Malaysian facebookers : Motives and addictive behaviours unraveled / Computers in Human Behavior 29(4) : 1342~1349

[journal] Batemen, P. J. / 2000 / Research note-the impact of community commitment on participation in online communities / Information Systems Research 22(4) : 841~854

[journal] Burnett, G. / 2004 / Information exchange in virtual communities : A comparative study / Journal of Computer Mediated Communication 9(2) : 0~0

[journal] Casalo, L. V. / 2010 / Antecedents and consequences of consumer participation in on-line communities : The case of the travel sector / International Journal of Electronic Commerce 15(2) : 137~167

[journal] Chua, A. Y. / 2013 / Customer knowledge management via social media : The case of Starbucks / Journal of Knowledge Management 17(2) : 237~249

[other] Goffman, E / 1959 / The presentation of self in everyday life

[journal] Han, H. / 2009 / Outcomes of relational benefits : restaurant consumers’perspective / Journal of Travel &Tourism Marketing 26 : 820~835

[journal] Hammond, M. / 2000 / Communication within on-line forums : The opportunities, the constraints and the value of a communicative approach / Computers & Education 35(4) : 251~262

[journal] Jang, H. / 2008 / The influence of on-line brand community characteristics on community commitment and brand loyalty / International Journal of Electronic Commerce 12(3) : 57~80

[journal] Kang, J. / 2014 / Enhancing consumer-brand relationships on restaurant facebook fan pages : Maximizing consumer benefits and increasing active participation / International Journal of Hospitality Management 36 : 145~155

[journal] Kelly, A. E. / 1996 / Consequences of revealing personal secrets / Psychological Bulletin 120(3) : 450~465

[journal] Kim, W. G. / 2004 / Effects of an online virtual community on customer loyalty and travel product purchases / Tourism management 25(3) : 343~355

[journal] Lee, W. / 2012 / The effect of Facebook users’ arousal and valence on intention to go to the festival : Applying an extension of the technology acceptance model / International Journal of Hospitality Management 31(3) : 819~827

[journal] Martins, C. S. / 2013 / Understanding participation in company social networks / Journal of Service Management 24(5) : 567~587

[confproc] Mislove, A. / 2007 / Measurement and analysis of online social networks / Proceedings of the 7th ACM SIGCOMM conference on Internet measurement : 29~42

[journal] NadKarni, A. / 2012 / Why Do People Use Facebook? / Personality and Individual Differences 52(3) : 243~249

[book] Nunnally, J. C. / 1967 / Psychometric theory / McGraw-Hill

[journal] Pöyry, E. / 2013 / Can we get from liking to buying? Behavioral differences in hedonic and utilitarian facebook usage / Electronic Commerce Research and Applications 12(4) : 224~235

[journal] Preece, J. / 2004 / The top five reasons for lurking : Improving community experiences for everyone / Computers in Human Behavior 20(2) : 201~223

[journal] Schau, H. J. / 2003 / We are what we post? Self-presentation in personal web space / Journal of Consumer Research 30(3) : 385~404

[journal] Smock, A. D. / 2011 / Facebook as a toolkit : A uses and gratification approach to unbundling feature use / Computers in Human Behavior 27(6) : 2322~2329

[journal] Tosun, L. P. / 2012 / Motives for facebook use and expressing"true self"on the internet / Computers in Human Behavior 28(4) : 1510~1517

[journal] Wang, Y. / 2004 / Modeling participation in an online travel community(author abstract) / Journal of Travel Research 42(3) : 261~270

[journal] Wang, S. S. / 2013 / Showing off? Human mobility and the interplay of traits, self-disclosure, and facebook check-ins / Social Science Computer Review 31(4) : 437~457

[journal] Yoo, K. H. / 2008 / What motivates consumers to write online travel reviews? / Information Technology &Tourism 10(4) : 283~295