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The Study of Interaction between Parent Brand and Expanded Brand on Food Service Company: Focus on Brand Familiarity and Perceived fit

Journal of Tourism Sciences
Abbr : JTS
2015, 39(8), pp.255-275
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Jung-Tak, Lee 1 Kyung Soo Han 2

1경기대학교 관광종합연구소
2경기대학교

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