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A Study on Conspicuous consumption of Camping goods and Brand Attitude, Brand Image and Brand Royalty of Premium Camping Brand

Journal of Tourism Sciences
Abbr : JTS
2015, 39(8), pp.337-354
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Yoon, So-Jung 1 Kim, Nam Jo 2

1한양대학교
2한양대학교

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