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Investigating the Influence of Corporate Philanthropy by Franchise Coffee Brands on Corporate Image, Brand Attitude, and Behavior Intension: The Case of Starbucks

Journal of Tourism Sciences
Abbr : JTS
2016, 40(1), pp.93-110
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Yoon, Tae-Hwan 1

1동의대학교

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