Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
Investigating the Influence of Corporate Philanthropy by Franchise Coffee Brands on Corporate Image, Brand Attitude, and Behavior Intension: The Case of Starbucks
ABSTRACT
열림/닫힘 버튼KEYWORDS
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[web] / http://www.angelinus.co.kr / http://www.angelinus.co.kr
[web] / http://www.caffebene.co.kr / http://www.caffebene.co.kr
[web] / http://www.coffeebeankorea.com / http://www.coffeebeankorea.com