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Investigating the Influence of Corporate Philanthropy by Franchise Coffee Brands on Corporate Image, Brand Attitude, and Behavior Intension: The Case of Starbucks

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Yoon, Tae-Hwan 1

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이 논문은 한국연구재단의 지원을 받아 작성되었습니다.

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타입을 선택하세요 :
@article{ART002066248},
author={Yoon, Tae-Hwan},
title={Investigating the Influence of Corporate Philanthropy by Franchise Coffee Brands on Corporate Image, Brand Attitude, and Behavior Intension: The Case of Starbucks},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2016},
volume={40},
number={1},
pages={93-110},
doi={10.17086/JTS.2016.40.1.93.110}