[journal] 곽철우 / 2013 / A The Effect of Airline’s Culture Marketing to the Corporate Image and Relationship-Persistence Intentions / 관광경영연구 / 관광경영학회 17(1) : 1~23

[thesis] 김경숙 / 2015 / 기업의 기부활동 기간과 기부금액이 CSR 진정성 인식에 미치는 영향 / 석사 / 숭실대학교

[journal] 김기준 / 2015 / The Effect of Fit and Durability in Cause-related Marketing on Consumer Intention: Mediated Moderation Effect of Attribution and Channel / 경영학연구 / 한국경영학회 44(1) : 281~303

[journal] 김사업 / 2012 / A Study on the Influence of Social Responsibility of Foodservice Companies on Corporate Image and Purchase Intention / 외식경영연구 / 한국외식경영학회 15(5) : 7~30

[thesis] 김순욱 / 2009 / 테니스대회 타이틀 스폰서십이 기업브랜드 및 기업이미지에 미치는 영향 / 박사 / 국민대학교 대학원

[confproc] 김자경 / 2001 / 공익연계마케팅에 대한 이론적 고찰 / 한국언론학회 학술대회 발표논문집 / 한국언론학회 : 157~159

[journal] 김재휘 / 2005 / The Influence of Consistency and Distinction Attribution of Corporate's cause-related Behavior on Attitude toward Corporate / 한국심리학회지: 소비자·광고 / 한국소비자·광고심리학회 6(2) : 27~44

[journal] 김종근 / 2012 / The Effect of Corporate Social Responsibility Authenticity on CSR Performance Evaluation, Relationship Quality, and Corporate Image / 상품학연구 / 한국상품학회 30(7) : 123~132

[thesis] 김희진 / 2013 / 아파트 브랜드 광고에서 나타난 '진정성' 표현에 대한 고찰 : 2009년∼2012년 TV광고를 중심으로 / 석사 / 홍익대학교 산업미술대학원

[journal] 박세훈 / 2005 / Guilt Effects on Consumer Choice between Hedonic and Utilitarian Products / 마케팅연구 / 한국마케팅학회 20(2) : 21~44

[journal] 박은아 / 2005 / The Influence of the Brand-Cause Relevance and Participation Type on Cause-related Advertisement Effects / 한국방송학보 / 한국방송학회 19(1) : 286~325

[thesis] 설재욱 / 2012 / 사회공헌활동의 적합도와 유형, 소비자의 니즈(Needs)가 기업 이미지에 미치는 영향에 관한 연구 / 석사 / 고려대학교 대학원

[journal] 오만덕 / 2009 / Effects of Cause Frame Effect in Cause-Related Marketing: Moderating Effect of Perceived Sincerity / 상품학연구 / 한국상품학회 27(3) : 87~95

[journal] 오창현 / 2011 / Effect of Hotel's Cause-Related Marketing on Hotel Image and Customer Behavior Intention / 관광학연구 / 한국관광학회 35(8) : 13~30

[journal] 윤각 / 2003 / The Influence of Corporate Advertising and Social Responsibility Activities on Corporate Image and Brand Attitudes / 광고연구 / 한국방송광고공사 61(2003) : 47~72

[journal] 윤각 / 2007 / The Factors that Affect Consumer's Perceptions of Corporate Social Responsibility Activities / 광고연구 / 한국방송광고공사 (75) : 163~186

[journal] 윤선오 / 2014 / The Effects of Promotion Types on Consumers' Perceptions andPurchasing Attitudes towards Beverage Products / 관광학연구 / 한국관광학회 38(8) : 179~202

[journal] 윤태환 / 2016 / Investigating the Influence of Corporate Philanthropy by Franchise Coffee Brands on Corporate Image, Brand Attitude, and Behavior Intension: The Case of Starbucks / 관광학연구 / 한국관광학회 40(1) : 93~110 / http://dx.doi.org/10.17086/JTS.2016.40.1.93.110

[journal] 이미영 / 2012 / The Influence about Authenticity of Corporate Social Responsibility on the Corporate Attitude / 한국언론학보 / 한국언론학회 56(1) : 58~83

[journal] 이승영 / 2014 / A Study on the Brand Images of Nonprofit Organizations According to Cause-Related Marketing Activities / 한국디자인문화학회지 / 한국디자인문화학회 20(3) : 479~491

[thesis] 이은미 / 2008 / 기업, 소비자와 사회공헌활동의 적합성이 소비자 반응에 미치는 영향에 관한 연구 : 소비자 지각과 동일시의 매개적 역할을 중심으로 / 박사 / 이화여자대학교 대학원

[journal] 이은영 / 2008 / A study for the factors influencing the performance of cause-related marketing programs / 한국항공경영학회지 / 한국항공경영학회 6(2) : 123~137

[journal] 이지은 / 2012 / The Influence of Fit and Consistency of CSR Activities on Consumers' Corporate Evaluation : Focusing on the Role of CSR Support / 광고학연구 / 한국광고학회 23(1) : 319~341

[journal] 전창석 / 2015 / The Influence of Food-Service's Socially Responsible Activities on Consumer -Company Identification, Corporate Image, and Word of Mouth / Tourism Research / 한국관광산업학회 40(1) : 21~44

[journal] 조용석 / 2005 / The Communication Effect of Cause-Related Advertising (CRA) Message / 한국광고홍보학보 / 한국광고홍보학회 7(4) : 347~372

[journal] 조재원 / 2013 / The effects of CSR Activities on Corporate Image, Attitude and Behavioral Intention in Airline / 고객만족경영연구 / 한국고객만족경영학회 15(2) : 87~108

[journal] 조형기 / 2010 / A Study on the customer's perception of donation level by product attribute, donation-proposing format in CRM / 생산성논집 / 한국생산성학회 24(4) : 93~119

[journal] 조형오 / 2000 / 공익연계광고 메시지가 소비자의 의사결정 과정에 미치는 영향 : 상표친숙도와공익적 특성의 매개역할을 중심으로 / 광고연구 49 : 231~249

[thesis] 진희선 / 2014 / 제품유형과 적합성이 유해기업의 사회적 책임 활동에 대한 소비자 반응에 미치는 영향 / 석사 / 인하대학교 대학원

[journal] 최성보 / 2014 / The Influence of ISO 26000 Implementation on Corporate Image and Purchase Intention : Focusing on Seven Core Subjects and Sustainability Reports / 상품학연구 / 한국상품학회 32(4) : 113~130

[journal] 최윤슬 / 2013 / Measuring SNS authenticity and Its Components by Developing Measurement Scale of SNS authenticity / 광고학연구 / 한국광고학회 24(5) : 157~179

[journal] 최자영 / 2011 / Effects of Cause-Related Marketing Message on Product Evaluation: Moderating Effects of Ad Appeals and Product Type / 소비자학연구 / 한국소비자학회 22(3) : 115~138

[web] 한국경제 / 2014 / 사회적 이슈 해결에 상품마케팅을 연결시켜라 / http://www.msecret.net/board/onlinemarket/view/wr_id/1330/page/23/sst/wr_datetime/sod/desc

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[journal] 홍종필 / 2011 / A study on the effects of cause-related advertising on consumers’ attitude toward the ad and sponsoring company: Focusing on the inter-relationship between the company, cause, and consumer / 한국심리학회지: 소비자·광고 / 한국소비자·광고심리학회 12(4) : 771~798

[thesis] 황순철 / 2012 / 기업의 사회공헌활동이 기업의 이미지, 구매의사, 브랜드 이미지에 미치는 영향에 관한 연구 / 석사 / 한성대학교 지식서비스&컨설팅대학원

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