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The Effects of Cause-related Marketing on a Customer’s Perceptions of Authenticity and Corporate Image: Beverage Product Types as a Moderator

Journal of Tourism Sciences
Abbr : JTS
2016, 40(2), pp.59-80
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Piao, Zhen-Xian 1 Hwang Johye 2

1경희대학교
2경희대학교

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