A Study on the Structural Relation of Corporate Social Responsibility and Responsible Gambling of a Casino Company on Residents’ Trust and Support

Lee Choong-Ki

doi:10.17086/JTS.2016.40.3.71.87

Nowadays, implementation of Corporate Social Responsibility(CSR) and Responsible Gambling(RG) are necessary for a casino company to achieve sustainable operation. Although research on CSR and RG has been conducted on casino employees and visitors, little research has been conducted on the major stakeholding residents who played an important role in legalizing Kangwon Land Casino. Also, for Kangwon Land Casino to achieve sustainable operation, the trust and support of residents is important, and this is influenced by the benefits and costs resulting from casino development. In this respect, the purpose of this study is to examine the effects of CSR and RG on trust which in turn, influences residents’ support, and further investigate how benefits and costs affect trust and support. To this end, an onsite survey was conducted from October 30th to the 31st, 2015 on residents in Taebaek city and the Jeongseon district. The results of this study reveal that economic and legal CSRs were positively influenced by trust which in turn, had an effect on support. The results also indicate that benefits had a positive impact on trust and support, whereas costs had a negative effect on trust and support. Theoretical and practical implications were provided in the conclusion section.

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REFERENCES (47)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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