Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
Positioning Analysis of Dessert Cafe based on Brand Personality
ABSTRACT
열림/닫힘 버튼KEYWORDS
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KCI Citation Counts (20)
열림/닫힘 버튼[journal]
김경민
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Consumer Confidence, Identification, and a Brand Attitude according to the On-line Brand Community Type
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9(3)
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[journal]
김경숙
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Effect of Store‘s Cognitive Factor on the Formation of Brand Identity - Focused on the Factor of Interior Environment of Coffee Brand -
/ 한국디자인문화학회지
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16(2)
: 74~81
[journal]
김경희
/ 2012
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Coffee Franchise’ Positioning Strategies According to the Brand Personality - Focused on Busan area -
/ 외식경영연구
/ 한국외식경영학회
15(3)
: 147~172
/ http://dx.doi.org/
[journal]
김도희
/ 2014
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The Effect of Brand Personality on Consumer-Brand Relationships, Consumer Satisfaction, and Brand Loyalty: A Focus on Starbucks
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/ 한국관광학회
38(8)
: 75~100
[journal]
김상희
/ 2011
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The Influence of Brand Personality on Satisfaction and Loyalty in Coffeeshop Industry: A Focus on the Mediating Effect of Brand Congruency
/ 관광학연구
/ 한국관광학회
35(3)
: 57~83
[journal]
김영균
/ 2015
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The Effects Attributes of Dessert Cafe Selection on Relationship Quality and Behavioral Intentions
/ 한국조리학회지
/ (사)한국조리학회
21(6)
: 38~48
[journal]
김용일
/ 2015
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A Study on market segmentation by the selection attribute of dessert cafe
/ 호텔관광연구
/ 한국호텔관광학회
17(5)
: 188~203
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김태용
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A Study on the Positioning Strategy of Outdoor Brand Image Analysis
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17(1)
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[journal]
김태희
/ 2006
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A study on the brand personality of restaurant-Focused on fast food & family restaurant-
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
15(3)
: 143~155
[journal]
나영선
/ 2007
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A Study on Positioning of Restaurants Based on Their Competitive Relationships and Consumer Preferences - Focused on Six Family Restaurants in the Metropolitan Area -
/ 한국조리학회지
/ 한국조리학회
13(1)
: 24~40
[other] 뉴스원 / 2014 / 변화하는 시장에 가장 이상적인 기획과 경쟁력
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박기용
/ 2006
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A Study on Restaurant Positioning Strategy Using Multi-Dimensional Scaling(MDS)
/ 외식경영연구
/ 한국외식경영학회
9(4)
: 93~115
[journal]
손송이
/ 2014
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Customer's behavioral intention on the dessert menu quality at a coffee shop: Focusing on the cafes in Daegu areas
/ 한국외식산업학회지
/ 한국외식산업학회
10(3)
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이지나
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A Study on the Effects of Family Restaurant’s Cultural Marketing Activities on Brand Personality, Brand Trust, Brand Attitude and Brand Loyalty
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24(3)
: 1~22
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[thesis] 정두영 / 2005 / 브랜드 개성이 브랜드 선호도 및 구매의도에 미치는 영향 연구 : 여성 의류 브랜드 유형과 소비자 특성 중심으로 / 석사 / 연세대학교 생활환경대학원
[journal]
정영우
/ 2006
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A study on the positioning strategy of Coffee house
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
15(1)
: 269~289
[journal]
정유경
/ 2011
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The Positioning Map According to the Perceived Similarities and Preference Attributes of Bakery Cafes
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14(3)
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[journal]
정유정
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The Environment-Friendly Purchasing Behaviors of University Students by the Fashion Lifestyle Groups
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8(2)
: 725~736
[journal]
조시영
/ 2012
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Analyzing Franchising Company's Brand Positioning Strategies Based on Restaurant Selection Attributes: A Case Study of NBG Nolboo
/ 관광학연구
/ 한국관광학회
36(3)
: 171~188
[journal]
한성호
/ 2011
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A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation
/ 관광학연구
/ 한국관광학회
35(2)
: 337~353
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