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The Influence of Perceived Consumption Value for Premium Brand Stock Farm Products on Purchase Intention and Moderating Effects of Regulatory Focuses: Focused on Hoengsung Hanwoo

Journal of Tourism Sciences
Abbr : JTS
2016, 40(4), pp.197-214
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Kwon,Young-Guk 1 Kim Young Joong 2

1경희대학교
2동국대학교

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