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The Influence of Perceived Consumption Value for Premium Brand Stock Farm Products on Purchase Intention and Moderating Effects of Regulatory Focuses: Focused on Hoengsung Hanwoo

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Kwon,Young-Guk 1 Kim Young Joong 2

1경희대학교
2동국대학교

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타입을 선택하세요 :
@article{ART002094646},
author={Kwon,Young-Guk and Kim Young Joong},
title={The Influence of Perceived Consumption Value for Premium Brand Stock Farm Products on Purchase Intention and Moderating Effects of Regulatory Focuses: Focused on Hoengsung Hanwoo},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2016},
volume={40},
number={4},
pages={197-214},
doi={10.17086/JTS.2016.40.4.197.214}