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The Effect of Message Framing, Scarcity Messages and Price Discount Messages on the Purchasing Intention for Online Travel Products

Journal of Tourism Sciences
Abbr : JTS
2016, 40(5), pp.183-195
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

KIM MIN HYUNG 1 Hwang, Yeong-Hyeon 2

1동아대학교
2동아대학교

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