A Study on the Revitalization of Low and Medium Priced Accommodations in the Jeonnam Area

Choi, Dong-hee

doi:10.17086/JTS.2016.40.7.89.104

This study analyzed the different service providing factors according to different accommodation types, and examined the correlation between these accommodation providing service factors and subsequent behavior intentions. Furthermore, the study analyzed differences in the perceptions of accommodation users and managers regarding accommodation service providing factors. This was done to present revitalization methods for low and medium priced accommodations in the Jeonnam area in accordance with a period of time in which the number of domestic lodging travelers is increasing. To achieve this, 200 surveys were distributed to lodging tourists throughout the Jeonnam area over 14 days during the fall travel season from October 19th, 2015 to November 1st, 2015. Of these, there were 34 participants who gave incomplete responses and were excluded leaving166 surveys that were used for empirical analysis. Analysis results showed that average satisfaction towards accommodations in the Jeonnam area were the highest in Korean style houses, followed by, lodges, and then business hotels. In addition, the accommodation service providing factors of easy access, use convenience, facility appropriateness, and tourist activities affected the behavior intention factors of revisitation and future recommendation. Also, satisfaction with accommodation service providing factors was higher for users than for managers. Such results show that focus should not simply lean towards accommodation facilities and services but that thought should be given to the actual value that accommodations have and that differentiated programs which can only be experienced in each accommodation should be provided.

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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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