An Exploratory Study on Strategic Priorities for the Activation of Equestrian Leisure: Application of AHP

Kim, Bo-Kyung; Mi-Kyung Kim

doi:10.17086/JTS.2016.40.7.203.219

This study measured the relative importance and priorities among the elements that are needed to be considered for the activation of equestrian sports. For this, 12 horseback riding professionals were selected as the expert panel for pair comparisons of the AHP analysis. Twelve copies of the surveys were distributed to all 12 experts, then were collected and used for analysis. For the analysis of hierarchical classification in decision making, a web-based AHP analysis software Make It was used. As a result, 7 high-ranking elements were identified with safety being the most important. In descending order, the other elements were horse, price, manpower, facility and location, with program ranked the lowest. As a result of extracting the order of importance and priority from low-ranking elements, we may determine a facility’s status of insurance, the degree of horse training, the personality of the horse, the instructor’s leadership, the safety measures of riding equipment and sanitary condition, the lesson fee, the distance to the park, the riding fee, the various levels of programs offered, the facility and equipment rental cost, the size of indoor and outdoor riding grounds, the instructor’s diligence and kindness, the facilities in the stable, the types of horses, the varieties of rental equipment, the parking facility, the club house, the regular staff’s hospitality, the convenience of public transportation, the variety of programs and the size of classes being offered.

Citation status

KCI Citation Counts (6)
열림/닫힘 버튼
REFERENCES (45)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[journal] 강유경 / 2011 / A Study on the Priorities of Green Finance Practices Using AHP Method / 대한경영학회지 / 대한경영학회 24(3) : 1375~1391

[journal] 고미영 / 2010 / Selecting Priority Criteria of Senior Leisure Policy Using the Analytic Hierarchy Process / 관광학연구 / 한국관광학회 34(3) : 77~97

[journal] 김기현 / 2014 / A Study on the Foreigner Rural Tourism Preparedness Development of Indicators Utilized AHP / 관광연구 / 대한관광경영학회 29(5) : 41~54

[journal] 김대관 / 2007 / Assessment of tourism resource development by the Analytic Hierarchy Process : Focusing on the Planning Process / 관광연구저널 / 한국관광연구학회 21(4) : 5~18

[journal] 김대석 / 2015 / Research Essay on Introduction of Standard Provisions about Use of Horse-riding Track / 아주법학 / 법학연구소 9(2) : 99~131

[journal] 김명희 / 2010 / A Study on Fostering Equestrian Industry for Rural Development of Korea / 농촌지도와 개발 / 한국농촌지도학회 17(2) : 327~346

[journal] 김성겸 / 2009 / Importance - Performance Analysis of Attribute Assessment for Water Leisure Sports / 한국여가레크리에이션학회지 / 한국여가레크리에이션학회 33(3) : 283~294

[journal] 김준성 / 2013 / The study on the Influences of the Golf-goers' Selective Attribution on the Golf Course Image, Leasure Satisfaction and Participation Behavior / 한국여가레크리에이션학회지 / 한국여가레크리에이션학회 37(3) : 1~15

[journal] 김학준 / 2012 / Activation Strategies of Equestrian tourism in Korean : A conceptual Approach / 관광레저연구 / (사)한국관광레저학회 24(5) : 379~398

[journal] 김화룡 / 2011 / Priority Order Evaluation of Selection Attributes of the Ski Resort Through AHP / 한국체육학회지 / 한국체육학회 50(5) : 195~208

[thesis] 나선주 / 2015 / 승마장 개발을 위한 소비자선택기준에 관한 연구 / 석사 / 건국대학교

[journal] 나종민 / 2012 / A Study on the Tourism Development Indicators Responding to Climate Change / 관광학연구 / 한국관광학회 36(2) : 141~158

[journal] 남인수 / 2011 / Effect of Leisure Constraint on Participation Motivation and the Intention to Continue of Horseback Riding Participants / 한국체육과학회지 / 한국체육과학회 20(3) : 353~364

[journal] 박병훈 / 2009 / Undertstanding the How People's Motivation, Satisfaction Induced by Horse Back Riding Affect Continuance Participation / 한국사회체육학회지 / 한국사회체육학회 (37) : 1549~1560

[journal] 박정은 / 2013 / A Study of Key Factors for promoting a Horse-Back Riding Activity / 한국체육과학회지 / 한국체육과학회 22(5) : 465~477

[thesis] 서명천 / 2013 / 말산업 기반확립과 발전을 위한 연구 / 박사 / 서울대학교 대학원

[journal] 심계진 / 2015 / The Strategy for Revitalization of Horse-riding Course in Jeju Island / 글로벌문화콘텐츠 / 글로벌 문화콘텐츠학회 (18) : 91~113

[journal] 안동수 / 2011 / Influence of Public Sports Facilities Participants' Selection Attributes and Community Attachment on Leisure Satisfaction / 한국여가레크리에이션학회지 / 한국여가레크리에이션학회 35(3) : 67~77

[journal] 안병욱 / 2013 / The Relationship between Perceived Value and Selection Attribute among Leisure Activity Participants / 한국여가레크리에이션학회지 / 한국여가레크리에이션학회 37(3) : 26~37

[journal] 안소현 / 2015 / Analysis of Strategic Factors and Priority for Korean Wave(Hallyu) Tourism Using AHP / 관광학연구 / 한국관광학회 39(7) : 107~122 / http://dx.doi.org/10.17086/JTS.2015.39.7.107.122

[journal] 윤여경 / 2015 / Evaluating service quality of Korean equestrian clubs using a revised IPA / 한국체육학회지 / 한국체육학회 54(1) : 315~326

[journal] 이병유 / 2011 / Selective Attributes and Importance Priority of Water Leisure Sport / 한국체육과학회지 / 한국체육과학회 20(3) : 81~96

[journal] 이성호 / 2015 / A Study on Activating Green Tourism Strategies - Focusing on SWOT-AHP - / 관광연구 / 대한관광경영학회 30(1) : 293~310

[journal] 이원일 / 2009 / An action research for constraint and adjustment of horseback riding participants / 한국체육학회지 / 한국체육학회 48(6) : 415~428

[journal] 이종길 / 2013 / Importance-Performance Analysis on Destination Choice Attributes of Marine Leisure Sports Participants : Focusing on Boryung Area / 한국여가레크리에이션학회지 / 한국여가레크리에이션학회 37(1) : 89~104

[journal] 이충기 / 2015 / Analysis of Strategic Factors and Priority for Developing Integrated Resort Casino Using AHP / 관광학연구 / 한국관광학회 39(2) : 69~84 / http://dx.doi.org10.170861JTS.2015.39.1.69

[journal] 이충기 / 2015 / Analysis of Strategic Factors and Priority for Equestrian Tourism Using AHP / 관광레저연구 / (사)한국관광레저학회 27(6) : 317~339

[journal] 이형룡 / 2015 / A Study on Relative Importance and Priority of Career Development Program for Hotel Employees: Using AHP Method / 관광학연구 / 한국관광학회 39(7) : 71~87 / http://dx.doi.org/10.17086/JTS.2015.39.7.71.87

[journal] 임봉우 / 2014 / Selective Attributes and Importance Priority of Marine Sport / 한국체육과학회지 / 한국체육과학회 23(4) : 109~119

[journal] 임영삼 / 2011 / Verification of relationship model of life-style and leisure flow, leisure and life satisfaction among Horse riding club / 한국여가레크리에이션학회지 / 한국여가레크리에이션학회 35(2) : 77~88

[journal] 장호중 / 2012 / The Effect of Tourism Satisfaction on Tourism Motivation and Selection Attributes in Marine Sports Tourist / 한국여가레크리에이션학회지 / 한국여가레크리에이션학회 36(4) : 97~110

[journal] 전윤수 / 2011 / An Alternative Policy for the Vitalization of Horse-riding / 한국체육정책학회지 / 한국체육정책학회 9(2) : 61~73

[journal] 전호문 / 2000 / 경제 환경의 침체에 따른 스포츠 산업체의 마케팅 전략 변화 / 한국스포츠산업경영학회지 5(2) : 1~15

[report] 정부부처합동 / 2013 / 레저 문화를 선도할 승마(乘馬) 활성화 방안 / 문화체육관광부, 교육부, 농림축산식품부

[journal] 정형식 / 2009 / Strengthening and restricting factors of marine sports activities / 여가학연구 / 여가문화학회 6(3) : 179~201

[journal] 정호권 / 2013 / Activation Strategies of Equestrian Leisure in Korean / 동북아관광연구 / 동북아관광학회 9(3) : 99~117

[journal] 조한범 / 2014 / Study on the Correlation Among Participative Motivation of Equestrian Participants as Leisure, Selection Properties and Post-Purchase Behaviors / 한국여가레크리에이션학회지 / 한국여가레크리에이션학회 38(4) : 124~136

[confproc] 한범 / 2011 / 승마 동기가 지각된 가치와 만족에 미치는 영향: 제주지역 관광객과 주민을 대상으로 / 2011 세계7대자연경관(N7W) 지정기념 학술 축제 / 제주관광학회 : 420~434

[journal] 한용재 / 2013 / 야구동호인 참여자의 라이프 스타일에 따른 야구용품 선택속성 및 소비행동의 관계 / 여가웰니스학회지 4(1) : 45~54

[journal] 한은진 / 2012 / Determinants of Demand For Exhibition Visitors - Focusing on Visitors of the "Seoul International Wine & Spirits EXPO" - / 관광연구 / 대한관광경영학회 27(1) : 397~413 / http://dx.doi.org/

[journal] Curry, B. / 1992 / Environmental issues in tourism management : Computer modelling for judgmental decisions / International Journal of Service Industry Management 3(1) : 57~69

[journal] Huang, H. / 2012 / Applying the fuzzy analytic hierarchy process to the analysis of leisure business service failure weights / International Journal of Advancements in Computing Technology 4(22) : 813~822

[journal] Saaty, H. / 1982 / The analytic hierarchy process : A new approach to deal with fuzziness in architecture / Architect Science Review 25(3) : 64~69

[journal] Saaty, T. / 1990 / How to make a decision : The analytic hierarchy process / European Journal of Operation Research 48 : 9~26

[journal] Tsaur, S. / 2007 / The evaluation of sustainable tourism development by analytic hierarchy process and fuzzy set theory : An empirical study on the green island in Taiwan / Asia Pacific Journal of Tourism Research 12(2) : 127~145

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status