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An Analysis of Customer Price Sensitivity to Americano among Three Franchise Coffeehouses Using Price Sensitivity Measurement: A Case Study of Starbucks, Edya and Paik’s Coffee

Journal of Tourism Sciences
Abbr : JTS
2016, 40(9), pp.137-150
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Sukbin Cha 1 Kim, Young-Gook 2

1순천향대학교
2동국대학교

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