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Effects of Scarcity Messages on Purchase Intention on the TV Home Shopping Channels

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

공혜진 1 Chong,Yu-kyeong 1

1세종대학교

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타입을 선택하세요 :
@article{ART002150024},
author={공혜진 and Chong,Yu-kyeong},
title={Effects of Scarcity Messages on Purchase Intention on the TV Home Shopping Channels},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2016},
volume={40},
number={9},
pages={187-205},
doi={10.17086/JTS.2016.40.9.187.205}