[journal] 강수민 / 2013 / Effect of Customers' Experiential Valueon Channel Satisfaction and Loyalty based on Purchase Channels / 관광학연구 / 한국관광학회 37(8) : 189~211

[journal] 권순희 / 2011 / TV홈쇼핑 화장품 판매에 나타난 쇼 호스트의 구매설득 말하기 방식 / 세계한국어문학 6 : 93~119

[journal] 김민형 / 2016 / The Effect of Message Framing, Scarcity Messages and Price Discount Messages on the Purchasing Intention for Online Travel Products / 관광학연구 / 한국관광학회 40(5) : 183~195 / http://dx.doi.org/10.17086/JTS.2016.40.5.183.195

[journal] 김봉철 / 2014 / Effects of TV Viewing Motivation of Home Shopping on Viewing Satisfaction and Purchase Intention / 광고연구 / 한국광고홍보학회 (100) : 264~291

[journal] 김영란 / 2015 / Effects of Scarcity, Brand Credibility, Product Type, and Regulatory Focus on the Consumer’s Purchase Intention / 상품학연구 / 한국상품학회 33(3) : 1~12

[journal] 김영숙 / 2002 / An Analysis on Consumer Characteristics and Determinants to Goods Purchase Decisions According to Consumer Characteristics in Cable TV Home-Shopping / Family and Environment Research / 대한가정학회 40(4) : 85~103

[journal] 김은경 / 2015 / The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions / 관광학연구 / 한국관광학회 39(8) : 291~311 / http://dx.doi.org/10.17086/JTS.2015.39.8.291.311

[journal] 김재휘 / 2014 / What scarcity message is more attractive, ‘Almost sold out’ or ‘Limited edition’? : Focused on the Affiliation motivation fulfilled or unfulfilled with In-group. / 광고학연구 / 한국광고학회 25(3) : 7~32

[journal] 김진병 / 2000 / CATV 홈쇼핑 프로그램에서 활용되는 희소성메시지의 광고효과에 대한 연구 / 광고연구 47 : 143~159

[journal] 김효석 / 2015 / Effects of Storytelling Messages on Situational Involvement and Purchase Intention : Focusing on the Mediating Role of Empathy in TV Home Shopping / 광고학연구 / 한국광고학회 26(1) : 137~166

[journal] 나운봉 / 2009 / The Modality Effect on Advertising Impacts Moderated by Involvement / 광고연구 / 한국방송광고공사 (83) : 43~62

[report] 대한상공회의소 / 2014 / 2014 유통산업 통계

[web] 매일경제 / 2016 / 식품은 홈쇼핑 찬밥신세? 이젠 귀한손님 / http://news.mk.co.kr/newsRead.php?no=511721&year=2016

[journal] 박정우 / 2014 / A Study on TV Home Shopping Channel Watching Behavior and Purchase Intention’s Effects on the Repurchase of MVPD Subscribers / 한국언론학보 / 한국언론학회 58(3) : 36~58

[journal] 박종렬 / 2014 / Effectiveness of TV Home shopping Channel Image on Channel Loyalty, Viewing Satisfaction and Purchase Intention / 광고학연구 / 한국광고학회 25(6) : 251~268

[journal] 박창희 / 2003 / Consumer culture and audience analysis of CATV home shopping programming / 광고학연구 / 한국광고학회 14(3) : 119~139

[journal] 배우암 / 2015 / Effects of Customers' Awareness of Parent Brands to the Purchasing Intention of Hotels’ Extended Brands / 관광학연구 / 한국관광학회 39(1) : 95~112 / http://dx.doi.org/10.170861/JTS.2015.39.1.95

[journal] 배윤경 / 2004 / 인터넷 쇼핑에서희소성메시지가 소비자 구매의도에 미치는영향에 관한 연구 / 광고학연구 15(5) : 503~521

[journal] 백혜원 / 2015 / A Study on Food Products of Purchase of Factor through Home Shopping on Television: By Q Methodology Approach / 식공간연구 / 한국식공간학회 10(2) : 29~49

[confproc] 부수현 / 2013 / 희소성메시지가 가격할인제품의 구매의도에 미치는 효과 / 한국소비자학회 춘계학술대회 / 한국소비자학회 : 355~361

[confproc] 성영신 / 2003 / TV홈쇼핑의 희소성메시지연구 / 한국심리학회 학술발표 논문집 / 한국심리학회 : 73~74

[other] 식품의약품안전청 / 2013 / 가공식품 분류 지침

[journal] 심미선 / 2002 / 채널전환에 관한 연구 / 한국언론학보 45(1) : 195~231

[journal] 심미영 / 2002 / An Analysis on Cable TV Shoppers’ Determination Variables to Goods Purchase / Family and Environment Research / 대한가정학회 40(7) : 83~100

[journal] 안의진 / 2005 / Consumers’ Attitudes Toward Television Home-shopping Program: A Factor Analysis and comparison with Aad / 소비문화연구 / 한국소비문화학회 8(2) : 43~61

[journal] 유동호 / 2014 / The Influence of Type and Level of Product Scarcity on Purchase Intentions: The Moderating Role of Temporal Distance / 경영학연구 / 한국경영학회 43(5) : 1679~1705

[journal] 유영희 / 2012 / The Effect of Consideration Attribute of HMR Featured in Home Shopping Online Malls on Perceived Value and Repurchasing Intention. / 외식경영연구 / 한국외식경영학회 15(2) : 197~218 / http://dx.doi.org/

[journal] 윤상혁 / 2014 / The Effects of Limited Quantity Scarcity Message and Product Type on the Purchase Intention : Focusing on the Moderating Role of Regulatory Focus and the Mediating Role of Processing Fluency / 광고학연구 / 한국광고학회 25(8) : 241~268

[journal] 이광훈 / 2007 / An analysis of consumer choice between the Internet and TV home shopping channels / 유통연구 / 한국유통학회 12(4) : 27~47

[journal] 이규완 / 2006 / The Effect of Perceived Risk, Scarcity Message in the CATV Homeshopping Ad, and Purchasing Experience on CATV Homeshopping Consumers Response / 한국언론정보학보 / 한국언론정보학회 32 : 251~294

[journal] 이상봉 / 2011 / Uses and Gratifications of TV Home-shopping Channels / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 11(12) : 241~249

[thesis] 이준환 / 2009 / 판매촉진 상황에서 희소성 메시지 유형이 소비자의 구매의도에 미치는 효과에 관한 연구 : 조절초점과 판촉유형의 조절효과 / 박사 / 성균관대학교 대학원

[journal] 이준환 / 2010 / Sales Promotion Strategy for Restaurant using the Scarcity Message and Regulatory Focus / 호텔경영학연구 / 한국호텔외식관광경영학회 19(6) : 77~97

[journal] 이혜성 / 2015 / Social Networking Services(SNS): Motivation, SNS Participation, and Behavioral Intention to Visit Restaurants / 관광학연구 / 한국관광학회 39(8) : 151~168 / http://dx.doi.org/10.17086/JTS.2015.39.8.151.168

[journal] 전성률 / 2004 / The Effects of the Type of Scarcity Message on Consumer Purchase Intention / 마케팅연구 / 한국마케팅학회 19(2) : 71~90

[journal] 정윤영 / 2005 / TV홈쇼핑의 판매촉진 전략과 소비자 특성 및 홈쇼핑 의류 구매행동과의관계 : 여성 의류 구매자를 중심으로 / 생활과학논문집 7(1) : 75~88

[thesis] 조중환 / 2010 / TV홈쇼핑과 인터넷쇼핑몰의 소비자 채널결정 및 구매행위 : 식품 구매를 중심으로 / 박사 / 중앙대학교 대학원

[journal] 최서연 / 2014 / A study on the Effect of Expectancy Disconfirmation of Food Purchase on Satisfaction and Repurchase Intention: Focused on TV Home Shopping / 관광레저연구 / (사)한국관광레저학회 26(7) : 523~538

[journal] 최수정 / 2016 / The Influence of Scarcity Message on Customers' Perceived Value, Satisfaction, and Repurchase Intention in the Context of Group-Buying Social Commerce / Journal of Information Technology Applications & Management / 한국데이타베이스학회 23(1) : 97~117 / http://dx.doi.org/10.21219/jitam.2016.23.1.097

[journal] 최은영 / 2011 / The Advertising Effectiveness of Scarcity Message - The Role of ‘Limited-Edition’ Message and Time Pressure / 광고연구 / 한국광고홍보학회 (89) : 177~204

[report] 한국온라인쇼핑협회 / 2014 / 온라인 쇼핑 시장에대한 이해와 전망

[journal] 한성희 / 2009 / Consumers’ Use and Satisfaction on Cable TV Home-Shopping / 소비자정책교육연구 / 한국소비자정책교육학회 5(4) : 111~132 / http://dx.doi.org/

[journal] 허유진 / 2014 / Effects of Promotion Strategy about Bundle Tickets for Performances and Scarcity Messages on Purchase Intentions - Focus on Consumers' Involvement - / 한국과학예술포럼 / 한국전시산업융합연구원 18 : 723~734

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[journal] 전태유 / 2012 / The Effect of TV Home Shopping Channel Traits on Consumer Trust, Commitment and loyalty for Hair and Beauty Products / 물류학회지 / 한국물류학회 22(2) : 247~269 / http://dx.doi.org/

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