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A Study of the Experiential Value and Satisfaction of Coffee Shop Customers and their Impacts on Customer Loyalty and Switching Intention: Moderating Effects of Alternative Attractiveness

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Kim, Ji-Yeon 1 Kim, ChungAh 1

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타입을 선택하세요 :
@article{ART002160136},
author={Kim, Ji-Yeon and Kim, ChungAh},
title={A Study of the Experiential Value and Satisfaction of Coffee Shop Customers and their Impacts on Customer Loyalty and Switching Intention: Moderating Effects of Alternative Attractiveness},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2016},
volume={40},
number={10},
pages={79-93},
doi={10.17086/JTS.2016.40.10.79.93}