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A Study of the Experiential Value and Satisfaction of Coffee Shop Customers and their Impacts on Customer Loyalty and Switching Intention: Moderating Effects of Alternative Attractiveness

Journal of Tourism Sciences
Abbr : JTS
2016, 40(10), pp.79-93
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Kim, Ji-Yeon 1 Kim, ChungAh 2

1가천대학교
2가천대학교

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