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Advertising Effects of Tourism Products on a Social Commerce Site According to the Message Type and Perceived Uncertainty

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Ahyoung Yoon 1 Yoon Ji-Hwan 1

1경희대학교

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타입을 선택하세요 :
@article{ART002183679},
author={Ahyoung Yoon and Yoon Ji-Hwan},
title={Advertising Effects of Tourism Products on a Social Commerce Site According to the Message Type and Perceived Uncertainty},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2017},
volume={41},
number={1},
pages={81-97},
doi={10.17086/JTS.2017.41.1.81.97}