The Impact of Japanese Shopping Tourists’ Destination-Self Congruity on Shopping-related Functional Congruity and Destination Satisfaction
2017, 41(1), pp.119-138
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
-
The purpose of this research is to increase shopping tourists’ destination satisfaction by investigating the impacts of tourists’ destination-self congruity and shopping- related functional congruity on destination satisfaction, moderated by the self construal level. The Tourists’ destination-self congruity construct has been divided into two sub-constructs, namely private (actual and social) self congruity and public (social and ideal social) self congruity. It was hypothesized that the two types of self-congruity affect destination satisfaction directly, and indirectly through shopping-related functional congruity. It was also hypothesized that the tourists’ self construal level (independent and interdependent) moderate the relationship between the two types of self congruity and destination satisfaction. We conducted a survey of 300 Japanese tourists visiting Korea throughout October of 2015 who had a shopping purpose for their travel. Results from a structural equation modeling analysis using Lisrel and moderated regression analysis show that most of the hypotheses were supported. Specifically, the results show that private destination-self congruity and shopping-related functional congruity affect tourists’ destination satisfaction. Also, the two types of self-congruity affect functional congruity. According to a moderation analysis of the self-construal level, the results show the following: 1) Independent self-construal magnifies the impact of private self-congruity on destination satisfaction. 2) Interdependent self-construal magnifies the impact of public self-congruity on destination satisfaction. Theoretical and managerial implications are also discussed.
-
[journal] 구경여 / 2012 / The effects of self-congruity and functional-congruity on tourist’s behavioral intention / 서비스경영학회지 / 한국서비스경영학회 13(5) : 107~127
[journal] 김대관 / 2002 / A Study on Tourists Shopping Behavior / 관광학연구 / 한국관광학회 26(3) : 211~232
[journal] 김미희 / 2013 / The Study on Understanding Festival Experiencethrough Self-image Congruity / 관광학연구 / 한국관광학회 37(1) : 35~54
[journal] 김상희 / 2011 / The Influence of Brand Personality on Satisfaction and Loyalty in Coffeeshop Industry: A Focus on the Mediating Effect of Brand Congruency / 관광학연구 / 한국관광학회 35(3) : 57~83
[journal] 김철원 / 2010 / Relationship between Attributes of Shopping Tourism and Satisfaction by Shopping Places / 관광레저연구 / (사)한국관광레저학회 22(5) : 323~340
[journal] 김홍범 / 2002 / Impacts of brand personality on the store image and preference / 관광학연구 / 한국관광학회 26(1) : 63~82
[report] 문화체육관광부 / 2016 / 2015외래관광객 실태조사
[journal] 박양우 / 2010 / The Effects of Congruency of Festival Image and Self-image on Satisfaction and Behavioral Intention of Visitors* - Using factors of festival involvement as mediators - / 관광연구 / 대한관광경영학회 25(4) : 201~225
[journal] 백주아 / 2010 / Validity of Measuring Self-Image Congruity in Hotel Industry: An Application of the Indirect Measures and Polynomial Regression / 관광학연구 / 한국관광학회 34(9) : 299~311
[journal] 오미숙 / 2007 / An exploratory study on the characteristics of Korean wave tourism / 관광연구저널 / 한국관광연구학회 20(3) : 485~497
[journal] 이수범 / 2007 / A Study on Foreign Tourists' Satisfaction about Korea Wave Tourisn Product / 호텔경영학연구 / 한국호텔외식관광경영학회 16(5) : 257~271
[journal] 이희정 / 2012 / The Roles of Personality Congruence on City Brand Preference / 관광연구저널 / 한국관광연구학회 26(1) : 93~109
[journal] 임성연 / 2015 / Impacts of Self-Congruity with Bakery on Store Loyalty of Bakery Consumers / 관광학연구 / 한국관광학회 39(6) : 113~129 / http://dx.doi.org/10.17086/JTS.2015.39.5.113.129
[journal] 장혜원 / 2011 / A Study on Self Congruity of Performance Arts Tourism:Focus on JeJu ‘Nanta’ / 관광연구저널 / 한국관광연구학회 25(5) : 227~242
[report] 한국문화관광연구원 / 2016 / 한ㆍ중ㆍ일 관광교류 현황
[journal] 황희곤 / 2006 / Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center / 관광학연구 / 한국관광학회 30(1) : 359~378
[journal] Aaker, J / 1997 / Dimensions of brand personality / Journal of Marketing Research 34(3) : 347~356
[journal] Aaker, J / 2001 / Culturedependent assimilation and differentiation of the self preferences for consumption symbols in the United States and China / Journal of Cross-Cultural Psychology 32(5) : 561~576
[journal] Ahn, T / 2013 / Selfcongruence, functional congruence, and destination choice / Journal of Business Research 66(6) : 719~723
[journal] Arnold, M / 2003 / Hedonic shopping motivations / Journal of Retailing 79(2) : 77~95
[journal] Bagozzi, R / 1988 / On the evaluation of structural equation models / Journal of the Academy of Marketing Science 16(1) : 74~94
[journal] Baker, J / 2002 / The influence of multiple store environment cues on perceived merchandise value and patronage intentions / Journal of Marketing 66(2) : 120~141
[journal] Beerli, A / 2007 / Self-congruity and destination choice / Annals of Tourism Research 34(3) : 571~587
[journal] Bellenger, D / 1980 / Profiling the recreational shopper / Journal of Retailing 56(3) : 77~92
[book] Biel, A / 1993 / The brandscape : Converting image into equity / NTC Publications Ltd
[journal] Boksberger, P / 2011 / Self-congruity theory:To what extent does it hold in tourism? / Journal of Travel Research 50(4) : 454~464
[journal] Butler, R / 1991 / West Edmonton Mall as a tourist attraction / The Canadian Geographer 35(3) : 287~295
[journal] Choi, M / 2016 / Progress in shopping tourism / Journal of Travel & Tourism Marketing 33(1) : 1~24
[journal] Chon, K / 1992 / Self-image/destination image congruity / Annals of Tourism Research 19(2) : 360~363
[journal] Escalas, J / 2005 / Self-construal, reference groups, and brand meaning / Journal of Consumer Research 32(3) : 378~389
[journal] Hohenstein, N / 2007 / Self-congruity : Antecedents and consequences / European Journal of Marketing 32(3) : 118~130
[journal] Hsieh, A / 2006 / Shopping and tourist night markets in Taiwan / Tourism Management 27(1) : 138~145
[journal] Hung, K / 2011 / The role of self-and functional congruity in cruising intentions / Journal of Travel Research 50(1) : 100~112
[journal] Johar, J / 1991 / Value-expressive versus utilitarian advertising appeals : When and why to use which appeal / Journal of Advertising 20(3) : 23~33
[book] Jöreskog, K / 1993 / LISREL 8 : Structural equation modeling with the SIMPLIS command language / Scientific Software International
[journal] Kent, W / 1983 / Shopping : Tourism’s unsung hero(ine) / Journal of Travel Research 21(4) : 2~4
[journal] Kim, J / 2013 / The importance of social and ideal social dimensions in self congruity research / Asian Journal of Social Psychology 16(1) : 39~49
[journal] Kressmann, F / 2006 / Direct and indirect effects of self-image congruence on brand loyalty / Journal of Business Research 59(9) : 955~964
[journal] Liu, S / 2008 / Tourists’ satisfaction levels and shopping preferences under the solo travel policy in Hong Kong / Journal of Fashion Marketing and Management 12(3) : 351~364
[journal] Malhotra, N / 1988 / Self concept and product choice : An integrated perspective / Journal of Economic Psychology 9(1) : 1~28
[journal] Malhotra, N / 1981 / A scale to measure self-concepts, person concepts, and product concepts / Journal of Marketing Research 18(4) : 456~464
[journal] Markus, H / 1991 / Culture and the self : Implications for cognition, emotion, and motivation / Psychological Review 98(2) : 224~253
[journal] Moscardo, G / 2004 / Shopping as a destination attraction : An empirical examination of the role of shopping in tourists’destination choice and experience / Journal of Vacation Marketing 10(4) : 294~307
[journal] Oliver, R / 1989 / Equity and disconfirmation perceptions as influences on merchant and product satisfaction / Journal of Consumer Research 16(3) : 372~383
[journal] Oyserman, D / 2008 / Does culture influence what and how we think? Effects of priming individualism and collectivism / Psychological Bulletin 134(2) : 311~342
[journal] Rabbiosi, C / 2011 / The invention of shopping tourism. The discursive repositioning of landscape in an Italian retail-led case / Journal of Tourism and Cultural Change 9(2) : 70~86
[journal] Raluca, D / 2009 / The impact of shopping tourism on the future of leisure services / Analele Universităţii Din Oradea Ştiinţe Economice 2 : 67~72
[journal] Rosenbaum, M / 2006 / An exploration of spending behaviors among Japanese tourists / Journal of Travel Research 44(4) : 467~473
[journal] Singelis, T / 1994 / The measurement of independent and interdependent self-construals / Personality and Social Psychology Bulletin 20(5) : 580~591
[book] Sirgy, M / 2001 / Handbook of quality-of-life research: An ethical marketing perspective / Kluwer Academic Publishers
[journal] Sirgy, M / 1985 / Using self-congruity and ideal congruity to predict purchase motivation / Journal of Business Research 13(3) : 195~206
[journal] Sirgy, M / 1982 / Self-concept in consumer behavior : A critical review / Journal of Consumer Research 9(3) : 287~300
[journal] Sirgy, M / 1991 / Self-congruity versus functional congruity : Predictors of consumer behavior / Journal of the Academy of Marketing Science 19(4) : 363~375
[journal] Sirgy, M / 2008 / Effect of self-congruity with sponsorship on brand loyalty / Journal of Business Research 61(10) : 1091~1097
[book] Sirgy, M / 2016 / Revisiting Self-Congruity Theory : Making Sense of the Research So Far / Taylor & Francis Publications
[journal] Sirgy, M / 2000 / Destination image, self-congruity, and travel behavior : Toward an integrative model / Journal of Travel Research 38(4) : 340~352
[journal] Sung, Y / 2012 / The influence of self-construal on self-brand congruity in the United States and Korea / Journal of Cross-Cultural Psychology 43(9) : 151~166
[journal] Swanson, K / 2004 / A structural model for souvenir consumption, travel activities, and tourist demographics / Journal of Travel Research 42(4) : 372~380
[book] Timothy, D / 2005 / Shopping tourism, retailing, and leisure / Channel View Publications
[journal] Tömöri, M / 2010 / Investigating shopping tourism along the borders of Hungary : A theoretical perspective / GeoJournal of Tourism and Geosites 6(2) : 202~210
[journal] Triandis, H / 1996 / The psychological measurement of cultural syndromes / American Psychologist 51(4) : 407~415
[journal] Triandis, H / 1989 / The self and social behavior in differing cultural contexts / Psychological Review 96(3) : 506~520
[book] Urry, J / 1995 / Consuming places / Routledge
[journal] Usakli, A / 2011 / Brand personality of tourist destinations : An application of self-congruity theory / Tourism Management 32(1) : 114~127
[journal] Walker, G / 2005 / Culture, self-construal, and leisure theory and practice / Journal of Leisure Research 37(1) : 77~99
[journal] Walker, G / 2008 / The role of self-construal as an intervening variable between culture and leisure constraints : A comparison of Canadian and Mainland Chinese university students / Journal of Leisure Research 40(1) : 90~109
[journal] Ybarra, O / 1998 / How priming the private self or collective self affects the relative weights of attitudes and subjective norms / Personality and Social Psychology Bulletin 24(4) : 362~370
[journal] Yüksel, A / 2007 / Tourist shopping habitat : Effects on emotions, shopping value and behaviours / Tourism Management 28(1) : 58~69
-
146 Viewed
Print this page
Search PDF