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Investigating Museum Visitors’ Value and Behavior for Cultural Tourism Convergence: Extension of Value-Attitude-Behavior Theory and the Moderating Role of Perceived Price

Journal of Tourism Sciences
Abbr : JTS
2017, 41(1), pp.139-158
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

김주현 1 Han Hee-Sup 2

1세종대학교
2세종대학교

우수등재

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