A Study on Service Quality Evaluation and Attribute Classification of Tourism Information Service by Smart Phone

신영기

doi:10.17086/JTS.2017.41.1.223.239

As a concept including the mobile tourism information service and also the tourism information application service, Smart Phone Tourism Information Service is gradually being emphasized as a medium to provide tourism information. This is in accordance with the rapid spread of smart phones. In order to accomplish quality evaluation of Smart Phone Tourism Information Service, this study set up information quality, system quality, service quality, and entertainment quality as influence factors and also verified their influence on user satisfaction by analyzing preceding research. Results of this analysis all show that information quality, system quality, service quality, and entertainment quality influenced user satisfaction. Also, applying the dual cognition of quality, the Kano Model was applied to analyze individual attributes of quality factors according to the subjective aspect (satisfaction/dissatisfaction) and the objective aspect (physical satisfaction/dissatisfaction). The goal of this study is to provide a development guide for the purpose of users to set up a quality baseline of smart phone tourism information service that can be continuously developed in the future, and also to provide better service.

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REFERENCES (50)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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