A Study on Cultural Hybridity of Performing Art Tourism Product: A Content Analysis of the Performance of “Fairy Tales of Flowers”

Song Young-Min; Kang, Jun-soo

doi:10.17086/JTS.2017.41.2.25.41

The purpose of this paper was to show that performing tourism products should not only aim to promote artistic value but also try to fuse various artistic genres as concepts of convergence to meet contemporary needs. Therefore, this paper examined successful elements of performing arts to show the possibility of attracting visitors in the future. It also examined Homi Bhabha's theory of hybridity, ambivalence and mimicry as a way of overcoming colonial influences on Western culture. The Non-verbal performance, “Fairy Tales of Flowers” enabled language barriers to be overcome. The paper also found a need to expand the genres of performance art as done in “Tales of Flowers.” In today's globalized world, it will lead to prospects of job creation and economic stimulus. Due to globalization, most countries want to develop their own products. This is because the spread of globalization leads to an inter play of cultural products that are enjoyed by consumers around the world. As a result, "Fairy Tales of Flowers" combined Korean dance, B-boy, Taekwondo, and Multi-media to increase competitiveness on a world stage. Cultural hybridity will be a leading and vital new component of our future multicultural society.

Citation status

KCI Citation Counts (6)
열림/닫힘 버튼
REFERENCES (44)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[journal] 권장한 / 2017 / A Study on the Relationship between the Korean Wave and Korea’s International Tourism Demand / 관광학연구 / 한국관광학회 41(1) : 99~118 / http://dx.doi.org/10.17086/JTS.2017.41.1.99.118

[journal] 김동윤 / 2010 / Une étude Approfondie sur la Relation entre les Humanités, la Culture et la Nouvelle Discipline de ‘Cultural Content’ / 인문콘텐츠 / 인문콘텐츠학회 (19) : 417~442

[journal] 김맹선 / 2013 / The Study on Foreign Tourism Cognitive Structure of Korea Traditional Performing Art / 관광레저연구 / (사)한국관광레저학회 25(2) : 41~56

[journal] 김미현 / 2010 / A Study on Cultural Hybridity and the Criteria for Qualifying for Korean Nationality of Co-Production Films / 현대영화연구 / 현대영화연구소 6(1) : 101~126

[journal] 김성곤 / 1997 / 탈중심 경향과 Postcolonialism 문학 / 인문과학 27 : 81~106

[journal] 김수정 / 2006 / Understanding the Concept of Hybridity in the Flows of Popular Culture Products in East Asia / 한국언론학보 / 한국언론학회 50(1) : 115~136

[book] 김승현 / 1999 / 21세기 미디어 산업의 전망 / 한울 아카데미

[journal] 김주현 / 2017 / Investigating Museum Visitors’ Value and Behavior for Cultural Tourism Convergence: Extension of Value-Attitude-Behavior Theory and the Moderating Role of Perceived Price / 관광학연구 / 한국관광학회 41(1) : 139~158 / http://dx.doi.org/10.17086/JTS.2017.41.1.139.158

[book] 나병철 / 2004 / 탈식민주의와 근대문학 / 문예출판사

[journal] 노재은 / 2016 / The Impact of Tourism Information Characteristics and Information Seeker Personality Variables on Word - of - mouth Effects throughout the Online Environment: Focusing on Internet Users in the Age Groups of the 20s and 30s / 관광학연구 / 한국관광학회 40(8) : 43~62 / http://dx.doi.org/10.17086/JTS.2016.40.8.43.62

[web] / 2016 / 네이버지식백과 / http://terms.naver.com

[web] / 2014 / 한국 고유어 정서 효(孝)를 기반으로 한 친숙한 스토리<꽃의 동화> / 데이터뉴스 / http://www.datanews.co.kr/news/article.html?no=65220

[journal] 류웅재 / 2008 / Seeking a Political Economy Paradigm for Korean Cultural Studies : Focusing on the hybridity debate of the Korean wave / 언론과 사회 / 사단법인 언론과 사회 16(4) : 2~27

[book] 박상기 / 2003 / 탈식민주의 / 문학과 지성사

[journal] 최아영 / 2011 / Study on the Activation of Overseas Performance of Korea Mask Drama for Promoting Korea as a Cultural Tourist Destination: Focused on Bong-San Mask Dance / 관광연구저널 / 한국관광연구학회 25(1) : 5~22

[journal] 박영정 / 2010 / 우리나라 공연관광의 시장 동향과 지원 정책의 방향 / 예술경영연구 16 : 77~98

[journal] 박진완 / 2007 / 공연과 관광시장 / 한국관광정책 29 : 63~68

[journal] 박태승 / 2011 / A Study on Taekwondo Performance for Sightseeing / 관광레저연구 / (사)한국관광레저학회 23(7) : 429~447

[journal] 박현주 / 2006 / A study on the Korean appropriation of global culture & postcolonial identities: A case study on Korean popular music / 언론과 사회 / 사단법인 언론과 사회 14(3) : 35~72

[journal] 서리나 / 2016 / To Work or to Enjoy Leisure Time: What Influences the Predisposition of Married People between the Ages of 30 and 50 to Choose between Work and Leisure? / 관광학연구 / 한국관광학회 40(8) : 63~82 / http://dx.doi.org/10.17086/JTS.2016.40.8.63.82

[journal] 송영민 / 2014 / The Study on the Effect of Walking Travel as an Aspect of the Psychoanalysis / 관광학연구 / 한국관광학회 38(7) : 35~55

[book] 신일수 / 2011 / 극장 상식 및 용어 / 교보문고

[journal] 안경모 / 2013 / The Research Into the Role of 'DRAMA' as the Fundamental Frame for the Convergence in the Performing Arts / 한국무용연구 / 한국무용연구학회 31(2) : 103~123

[journal] 안정훈 / 2005 / From 木蘭 To <Mulan> - The Change of the Story and Cultural Hybridity / 중국어문학논집 / 중국어문학연구회 (34) : 267~288

[journal] 안지현 / 2014 / An Exploratory Study on the Sustainability of Korean Wave and Successful Process of Korean Cultural Wave Contents: A case of PSY’s GangNam Style / 관광학연구 / 한국관광학회 38(7) : 215~238

[journal] 유세경 / 2000 / 국내 지상파 텔레비전 프로그램의 해외 판매 결정요인에 관한 연구 / 한국방송학보 13(1) : 209~255

[journal] 윤지환 / 1999 / 한국 전통 예술 공연의 관광 상품성에 관한 연구 / 관광학연구 23(1) : 155~169

[book] 윤진섭 / 1995 / 행위 예술 감상법 / 대원사

[journal] 이광호 / 2010 / A Study on the Performance Viewing Characteristic of Foreign Tourists Visited Korea: In the Context of the Performance NANTA / 호텔관광연구 / 한국호텔관광학회 12(3) : 234~248

[journal] 이성훈 / 2008 / La hibridación cultural y la globalización / 이베로아메리카 연구 / 라틴아메리카연구소 19(2) : 91~110

[journal] 이수안 / 2012 / Hallyu in Europe as a Phenomenon of Cultural Hybridization - with the analysis on K-pop Craze - / 한독사회과학논총 / 한독사회과학회 22(1) : 117~146

[journal] 이영진 / 2007 / The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival / 관광학연구 / 한국관광학회 31(3) : 245~267

[journal] 이은용 / 2007 / An exploratory study about Nonverbal performance by foreign tourists / 관광연구저널 / 한국관광연구학회 20(3) : 99~118

[book] 이재희 / 2009 / 공연예술경제학 / 三英社

[book] 최창봉 / 2001 / 우리방송 100년 / 현암사

[book] 황문평 / 1989 / 한국대중연예사 / 부루칸모로

[book] Bhabha, H / 1998 / Multicultural states; Rethinking difference and identity / Routledge : 29~36

[book] Hall, S / 1992 / Modernity and its futures / Polity Press : 222~237

[book] Hawkins, J / 1991 / TheOxfordEncyclopedic English Dictionary / Clarendon

[book] Huddart, D / 2006 / Homi K. Bhabha / Routledge

[book] Macaulay, T / 1903 / Warren hastings;Critical and historical essays, Vol. Ⅲ / Methuen

[book] Sedlmayr, H / 2004 / 현대예술의 혁명 / 한길사

[book] Tomlinson, J / 2004 / 문화제국주의 / 나남

[book] Young, R / 1995 / Colonial desire : Hybridity in theory, cultural race / Routledge

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status