[journal] 강지원 / 2014 / Customers' Desired Value of Restaurant Information Search on SNS: An application of Laddering Technique / 관광학연구 / 한국관광학회 38(3) : 81~102

[journal] 고준 / 2008 / The Antecedents of Need for Self-Presentation and the Effect on Digital Item Purchase Intention in an Online Community / Asia Pacific Journal of Information Systems / 한국경영정보학회 18(1) : 117~144

[journal] 곽소영 / 2008 / Roles of autonomy and conflict management strategy in the relation between the contentment of psychological needs and the satisfaction with romantic relationship / 한국심리학회지:여성 / 한국여성심리학회 13(2) : 177~195

[journal] 권두순 / 2011 / An Empirical Study Applying the Self-Determination Factors to Flow and Satisfaction of SmartPhone / 한국전자거래학회지 / 한국전자거래학회 16(4) : 197~220

[journal] 김동준 / 2012 / The Effect of SNS(Social Networking Service) Quality on Satisfaction and Repurchase Intention in the Hotel Industry / 관광연구 / 대한관광경영학회 27(3) : 59~76

[journal] 김승주 / 2016 / The Effects of Information Attributes and Reputation of Travel Power blog on Traveller's Information Acceptance : An Elaboration Likelihood Model / 호텔경영학연구 / 한국호텔외식관광경영학회 25(2) : 145~160

[journal] 김영남 / 2016 / A Study on Relationships of Intrinsic Motivation, Flow and Satisfaction for Maze Park Visitors: Focused on a Self - Determination Motivation Theory / 관광학연구 / 한국관광학회 40(7) : 55~71 / http://dx.doi.org/10.17086/JTS.2016.40.7.55.71

[journal] 김조영 / 2013 / A Study of Examining the Relationship between Adoption of Smartphone- Based Tourism Information and Use Intention / 관광연구 / 대한관광경영학회 27(6) : 15~38

[book] 김용학 / 2007 / 사회 연결망 / 박영사

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[journal] 박상철 / 2012 / User Adoption of Social Media for Tour Information Source Switching Behavior: A Migration Theoretic Perspective / 관광학연구 / 한국관광학회 36(7) : 115~138

[journal] 박유진 / 2005 / The effect of social support in on-line community on community involvement and self-esteem / 한국심리학회지: 사회및성격 / 한국사회및성격심리학회 19(1) : 71~100

[journal] 배재권 / 2011 / An Empirical Study Applying the Self-Determination Factors to Acceptance of Microblogging Service / 대한경영학회지 / 대한경영학회 24(5) : 2745~2774

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[journal] 신철호 / 2014 / The Study on the Influence of Social Media’s Qualities and Purchasing Behavior Intention by Involvement of Hotel Accommodation Product / 호텔경영학연구 / 한국호텔외식관광경영학회 23(4) : 23~39

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[journal] 양윤직 / 2014 / A Study on the Effect of Self-determination Factors on SNS Engagement and Word-of-mouth Effect / 한국광고홍보학보 / 한국광고홍보학회 16(4) : 44~76

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[journal] 윤성준 / 2011 / 소셜커머스 특성과 소비자만족 및 구매행위 간의 관계 : Flow의 조절역할을 중심으로 / 서비스마케팅저널 4(2) : 23~46

[journal] 윤아영 / 2017 / Advertising Effects of Tourism Products on a Social Commerce Site According to the Message Type and Perceived Uncertainty / 관광학연구 / 한국관광학회 41(1) : 81~97 / http://dx.doi.org/10.17086/JTS.2017.41.1.81.97

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[journal] 이채은 / 2013 / An Analysis on the Difference between Brand Image and Customer Loyalty depending on the Recognition of Characteristics for Hotel Customer's Social Commerce / 호텔경영학연구 / 한국호텔외식관광경영학회 22(3) : 35~53

[journal] 장용호 / 2010 / Adoption Model of Microblog: An Integrated Approach to Media Adoption Studies / 한국언론학보 / 한국언론학회 54(5) : 32~58

[journal] 전상권 / 2011 / 소셜미디어의 발전에 따른보안 사례와 분석 / 한국멀티미디어학회지 15(1) : 85~94

[journal] 정남호 / 2012 / Understanding Travel Information Sharing in Social Media through the Participation Benefit and Online Identity / 관광연구 / 대한관광경영학회 27(5) : 479~499

[journal] 정희진 / 2011 / Determinants of the Commitment to Social Media Community Among Domestic Tourists: An Application of the Extended Triandis Model / 관광학연구 / 한국관광학회 35(7) : 103~122

[journal] 정희진 / 2012 / Factors Influencing Online Travel Information Value and User's Continuous Intention in Social Media / 관광학연구 / 한국관광학회 36(5) : 289~308

[journal] 조창환 / 2011 / Analysis of Twitter Usage - Twitter Influence and Corporation Usage / 광고연구 / 한국광고홍보학회 (88) : 98~126

[journal] 지윤호 / 2013 / A Study of The Structural Relationship between The Information of SNS and The Impulsive Buying / 호텔경영학연구 / 한국호텔외식관광경영학회 22(3) : 119~134

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[report] 한국온라인광고협회 / 2015 / 2014년 한국온라인 광고시장규모조사

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