A Study on Relative Importance and Priority of Hotel Selection Factors of Buying Center for Successful Management of Business Hotel using AHP

김현동; Lee，Hyung-Ryong

Journal of Tourism Sciences

Abbr : JTS
2017, 41(4), pp.205-224
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

김현동 ¹, Lee，Hyung-Ryong ²

¹세종대학교
²세종대학교

ABSTRACT

This research was conducted to investigate the relative importance of hotel selection attributes which are significantly considered by buying center of companies. Buying center is a real organization to select a hotel in a company. Through this research it is expected that invaluable information would be provides with business hotels that want to strengthen their competitiveness. To achieve the aim of this study, related literature was reviewed to figure out core hotel selection factors. After that a series of expert surveys with staffs working on buying center were conducted. A statical package of Expert Choice 2000 was used to analyze the collected data. Results showed that the priority order of buying center’s hotel selection attributes was as follows: room cleanliness factor(12.6%), comport bed(7.8%), bath cleanliness(7.4%), applicable fare(6.9%) and location(5.8%).
KEYWORDS

Buying center, Hotel selection attributes, AHP analysis, Relative importance, Priority
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