A Study on the Relationship Among Volunteer Motivation, Recognition Reward, Connectedness, and Volunteering Intention in the PyeongChang Olympic Games: The Role of Connectedness as a Mediator

Ahn, Young-joo

doi:10.17086/JTS.2017.41.6.191.204

The city of PyeongChang will host the Olympic and Paralympic Winter Games in 2018. The PyeongChang Olympic Games organization strives to recruit and train qualified volunteers and increase the intention to volunteer because approximately 23,000 volunteers are necessary to hold the Olympics from February 9th to the 25th in 2018. The purpose of this study is to examine the relationship among volunteer motivation, recognition reward, connectedness, and volunteering intention. An online survey was conducted and structural Equation Modeling was used to investigate the relationship among volunteer motivation, recognition reward, connectedness, and volunteering intention. This was done using data collected from 232 respondents. The results of this study were that purposive motivation, leisure motivation, and egoistic motivation had a positive effect on connectedness. Economic recognition and rewards positively influence connectedness. Connectedness has a positive effect on volunteering intention. The results of this study will provide theoretical and practical implications.

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REFERENCES (25)
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