A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015

Lee Don-jae; Hwang， Ho-jong

doi:10.17086/JTS.2017.41.8.237.256

KJC Korea
Journal Central

Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61

Korean | English

pISSN : 1226-0533 / eISSN : 2713-6388

http://journal.kci.go.kr/JTS

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A Longitudinal Study of Foreign Tourists Visiting Korea in terms of Overall Satisfaction, Intention to Revisit and Recommend, and the Degree of Image Change: A Comparison by Continent and Country in 2007, 2011 and 2015

Journal of Tourism Sciences
Abbr : JTS
2017, 41(8), pp.237-256
DOI : 10.17086/JTS.2017.41.8.237.256

Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Lee Don-jae ¹, Hwang， Ho-jong ¹

¹용인대학교

ABSTRACT
열림/닫힘 버튼

This longitudinal study focuses on foreign tourists and investigates their overall satisfaction, intention to revisit, and intention to recommend Korea as a destination. The change in the image of Korea held by foreign tourists in 2007, 2011 and 2015 was examined using an Ordered Logit Model. On average, the values of the four response variables generally increased as they approached the year 2015. For all four variables, female student visitors in their 20’s responded most favorably. Female and student groups also gave the highest number of referrals. Asian visitors, including those from China and Japan, showed low ratings in general, while visitors from North America and Europe showed high ratings. In China, North America, and Europe, gender difference was insignificant, whereas Japan demonstrated a sizable and significant gender difference. The continents that showed the greatest magnitude of marginal effects were Europe and North America where income earners’ revisit intention and image change were greater than that of the students.
KEYWORDS
열림/닫힘 버튼

Ordered logit model, Longitudinal study, Foreign tourists visiting Korea, Overall satisfaction, Intention to revisit, Intention to recommend, Degree of image change

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Vol.45 No.8

Vol.45 No.7

Vol.45 No.6

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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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