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The Effect of Applied Construal Level Theory and Consumer Reward Program of Travel Products on Purchase Intention According to Temporal Distance: Focused on the Moderating Effect of Regulatory Focus and Evaluation Mode

Journal of Tourism Sciences
Abbr : JTS
2017, 41(9), pp.185-203
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Cha, Jae-Bin 1 JO MI NA 2

1경민대학교
2수원대학교

우수등재

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