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The Study of Coffee Brand Extension to Premium: The Effects of Parent Brand Equity

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Lee, Su-Ha 1 Hwang Johye 1

1경희대학교

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타입을 선택하세요 :
@article{ART002304459},
author={Lee, Su-Ha and Hwang Johye},
title={The Study of Coffee Brand Extension to Premium: The Effects of Parent Brand Equity},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2018},
volume={42},
number={1},
pages={215-235},
doi={10.17086/JTS.2018.42.1.215.235}