Analysis of Selection Attributes of Street Food Retailers at a Festival through Social Network Analysis
2018, 42(4), pp.11-31
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
-
This study has implications for expanding the subject of festival research from local food to street food. Most of the food served at festivals is street food. Street food at festivals is perceived as unsanitary and inauthentic, and although this is seen as dissatisfactory, festival participants continue to eat street food because it is cheap and convenient. In order to enhance the competitiveness of festivals, rather than rejecting street food, we identified the selection attributes that festival participants consider important when choosing restaurants through social network analysis. The result of the analysis identified that, firstly, the festival needed street food. Approximately 30% of respondents answered “very necessary.” Second, we confirmed the main selection attributes of street food retailers. Participants in festivals considered “reasonably priced” and “taste and quantity of food” as important when choosing street food retailers. Third, it was confirmed that social network analysis is useful as a methodology in the study of selection attributes of street food retailers. The social network analysis analyzed the selection attributes in detail by analyzing the metrics. Fourth, there were differences in main selection attributes according to demographic characteristics. The main selection attributes of festival participants with their families were distinctly different. Fifth, there were differences in main selection attributes according to festival type. Local specialty festivals showed that sanitation was the main selection attribute.
-
[journal] 공기열 / 2002 / A Difference of Hotel Selection Attribute on Personal Value of Japanese Tourists to Korea / 관광레저연구 / (사)한국관광레저학회 14(3) : 213~228
[journal] 공효순 / 2007 / A Comparative Analysis of Hotel Selection Attribute on Purpose of Use of Guests fot Hotel Business Center / 관광연구저널 / 한국관광연구학회 21(2) : 339~354
[journal] 김덕희 / 2007 / A Study on the Eating-out Behavior of Daegu City Workers (Ⅱ) - On the difference selection attributes in customer's behavior - / Culinary Science & Hospitality Research / (사)한국조리학회 13(2) : 240~253 / 10.20878/cshr.2007.13.2.018018018
[journal] 김미정 / 2007 / A Study on Students' Intake of Street Foods and Their Perception toward Hygiene Status of Street Foods and Microbiological Analysis / 한국식생활문화학회지 / 한국식생활문화학회 22(3) : 342~352
[journal] 김순하 / 2001 / 서울시내 패밀리 레스토랑 이용객의선택속성과 고객만족분석 / 호텔경영학연구 10(3) : 25~46
[book] 김용학 / 2007 / 사회연결망이론 / 박영사
[book] 김용학 / 2011 / 사회연결망분석 / 박영사
[journal] 김윤민 / 2009 / The Influence of the Attributes of Choosing Restaurants on Customer Satisfaction and Revisiting Intention / 관광연구저널 / 한국관광연구학회 23(4) : 327~345
[journal] 김정헌 / 2016 / Research Trends on Social Capital in the Tourism Field from the Perspective of Text Network Analysis: Focusing on Domestic Journals / 관광학연구 / 한국관광학회 40(8) : 157~173 / http://dx.doi.org/10.17086/JTS.2016.40.8.157.173
[journal] 김정헌 / 2017 / Comparison of Preferences according to the Selection Attributes of Rural Tourism Sites through Analysis of Social Network: Focusing on the 2017 Urban Rural Tourism Survey / 관광연구 / 대한관광경영학회 32(7) : 117~134
[journal] 김정헌 / 2017 / Development of a Festival-linked Tourism Program using Social Network Analysis : Focused on Mulberry Festival of Yuyu Silkworm Farm Village / 동북아관광연구 / 동북아관광학회 13(3) : 103~122
[journal] 김정헌 / 2017 / 축제유형별 방문자 만족에미치는 요인 / 여가관광연구 27 : 17~34
[journal] 김정헌 / 2018 / Analysis of Accessibility of Individual Tourists to Destination Using Social Network Analysis: Focused on the Ulsan Metropolitan City Public Transit Network / 관광학연구 / 한국관광학회 42(2) : 209~223 / http://dx.doi.org/10.17086/JTS.2018.42.2.209.223
[journal] 김현철 / 2009 / The Structural Relationship of Perceptions of Healthy Menu, Concerns about Festival Food, Satisfaction and Intention of Revisiting / 관광학연구 / 한국관광학회 33(4) : 357~379
[journal] 김형일 / 2017 / Street food awareness and purchasing behavior affect relations with commercialize tourism research on potential / 호텔관광연구 / 한국호텔관광학회 19(4) : 129~146
[journal] 남희림 / 2017 / The Effect of College Students’ Selection Attributes of Restaurants on Customer Emotion, Satisfaction and Loyalty / 외식경영연구 / 한국외식경영학회 20(5) : 269~292
[thesis] 문병찬 / 2017 / 식생활 라이프스타일에 따른 푸드트럭 소비자의 선택속성 및 이용형태에 관한 연구 / 석사 / 경희대학교
[report] 문화체육관광부 / 2017 / 2016 국민여행 실태조사
[report] 문화체육관광부 / 2017 / 2016 외래관광객 실태조사
[journal] 민용기 / 2015 / Strategic Development of Food Tourism for Destination Marketing in South Korea: With the Benchmarking Case from the Street Food Industry in Thailand / 관광연구 / 대한관광경영학회 30(5) : 513~533
[journal] 서선희 / 2012 / Tourists' Information Sources and the Importance of Selection Attributes for Restaurant Decision-Making based on Source Process Model / 관광학연구 / 한국관광학회 36(3) : 253~275
[journal] 심원섭 / 2008 / Social network analysis for policy network among the interest groups of tourism industry in Korea / 관광학연구 / 한국관광학회 32(3) : 13~35
[journal] 오정학 / 2009 / A Study on Satisfaction with Choice Attributes of a Family Restaurant and Customer Loyalty using Importance-Satisfaction Index / 외식경영연구 / 한국외식경영학회 12(4) : 193~216
[journal] 이대은 / 2017 / Analyzing multi-destination travel of Chinese free independent tourists using social network analysis techniques: The case of Seoul, Incheon, and Gyeonggi Province / 관광연구저널 / 한국관광연구학회 31(5) : 37~48 / http://dx.doi.org/10.21298/IJTHR.2017.05.31.5.37
[journal] 이수범 / 2010 / The Role of Food-Service in Regional Festivals / 관광연구저널 / 한국관광연구학회 24(1) : 35~49
[journal] 이준혁 / 2011 / A Comparative Study of Efficiency and Effect of Korean Restaurant Selection Factors on Customer Satisfaction and Loyalty -Focused on the Korean Chain Restaurants- / 호텔경영학연구 / 한국호텔외식관광경영학회 20(2) : 191~207
[journal] 장정윤 / 2015 / Influence of Bakery Selection Attributes on Choice of Bakery Store Type - Focus on Health Consciousness - / 호텔경영학연구 / 한국호텔외식관광경영학회 24(1) : 105~126
[journal] 정경애 / 2017 / Analysis of Differences in Selection Attributes according to theCharacteristics of Customers of Medicinal Restaurants / 한국식품영양학회지 / 한국식품영양학회 30(2) : 345~355
[journal] 김동준 / 2013 / Effects of Coffee Shop Selection Attributes on Customer Satisfaction and Royalty : Focused on Daejeon Province / 호텔경영학연구 / 한국호텔외식관광경영학회 22(1) : 131~149
[journal] 조민호 / 2007 / A Study on Product Development for Domestic Business Traveller In Mid-Priced Hotels: Application of Conjoint Analysis / 관광학연구 / 한국관광학회 31(1) : 203~224
[journal] 조재인 / 2011 / A Study for Research Area of Library and Information Science by Network Text Analysis / 정보관리학회지 / 한국정보관리학회 28(4) : 65~83
[journal] 진양호 / 2014 / A Study on the Eating Habit and Eating out Behavior by their Residing Types in the University Students / 외식경영연구 / 한국외식경영학회 17(1) : 287~305
[journal] 채인숙 / 2008 / Analyzing the Importance of Tourists' Restaurant Choice Attributes in Tourism Provinces / Family and Environment Research / 대한가정학회 46(5) : 63~71
[journal] 최식원 / 2012 / 관광지에서의 음식서비스 경험이 관광자 만족에 미치는 영향 / 여가관광연구 19 : 77~104
[journal] 한지연 / 2017 / A Study on the Awareness of Destination Image Using Social Network Analysis based on Big Data / 관광학연구 / 한국관광학회 41(8) : 91~119 / http://dx.doi.org/10.17086/JTS.2017.41.8.91.119
[journal] Boo, H. C. / 2000 / Consumer perceptions and concerns about the healthfulness and safety of food served at fairs and festivals / Event Management 6(2) : 85~92
[book] Borgatti, S. P. / 2002 / NetDraw : Graph visualization software / Analytic Technologies
[other] Borgatti, S. P. / 2002 / UCINET 6 for windows / Analytic Technologies : 185~
[journal] Brown, M. B. / 1987 / An outbreak of salmonellosis at a large fair in Washington state / Journal of Environmental Health 49(4) : 224~227
[journal] Bryan, F. L. / 1988 / Critical control points of street-vended foods in the Dominican Republic / Journal of Food Protection 51(5) : 373~384
[journal] Chancellor, C. / 2008 / Using geographic information system to visualize travel patterns and market research data / Journal of Travel & Tourism Marketing 25(3-4) : 341~354
[journal] Cheol, P. / 2004 / Research note : Efficient or enjoyable? Consumer values of eating-out and fast food restaurant consumption in Korea / International Journal of Hospitality Management 23(1) : 87~94
[journal] Deriba, M. / 2001 / Bacteriological profile and holding temperatures of street-vended foods from Addis Ababa / International Journal of Environmental Health Research 11 : 95~105
[journal] Elmont, S. / 1995 / Tourism and food service : Two sides of the same coin / Cornell Hotel and Restaurant Administration Quarterly 36(1) : 57~63
[journal] Enright, M. / 2004 / Tourism destination competitiveness : A quantitative approach / Tourism Management 25(6) : 777~788
[journal] Felsenstein, D. / 2003 / Local festivals and tourism promotion : The role of public assistance and visitor expenditure / Journal of Travel Research 41(4) : 385~392
[journal] Freeman, L. / 1996 / Some antecedents of social network analysis / Connections 19(1) : 39~42
[book] Freeman, L. / 2005 / Model and methods in social network analysis / Cambridge
[journal] Hansen, D. / 2009 / Analyzing social media networks : Learning by doing with nodeXL / Computing 28(4) : 1~47
[journal] Haryani, Y. / 2007 / Incidence of Klebsiella pneumonia in street foods sold in Malaysia and their characterization by antibiotic resistance, plasmid profiling, and RAPDPCR analysis / Food Control 18 : 847~853
[journal] Hegarty, J. A. / 2001 / Gastronomy : A phenomenon of cultural expressionism and an aesthetic for living / International Journal of Hospitality Management 20(1) : 3~13
[journal] Heung, V. C. / 2000 / Airport-restaurant service quality in Hong Kong : An application of SERVQUAL / Cornell Hotel and Restaurant Administration Quarterly 41(3) : 86~96
[journal] Inamdar, V. / 2005 / Nutrient composition of traditional festival foods of North Karnataka / Journal of Human Ecology 18(1) : 43~48
[journal] Jeng, C. / 2017 / Importance–erformance analysis as a strategic tool for tourism marketers : The case of Taiwan’s destination image / Tourism and Hospitality Research 17(2) : 1~14
[book] Kotler, P. / 1996 / Marketing for hospitality and tourism / Pretice Hall
[journal] Kivela, J. / 2006 / Tourism and gastronomy : Gastronomy's influence on how tourists experience a destination / Journal of Hospitality & Tourism Research 30(3) : 354~377
[journal] Kivela, J. / 1999 / Consumer research in the restaurant environment, Part 2 : Research design and analytical methods / International Journal of Contemporary Hospitality Management 11(6) : 269~286
[journal] Law, R. / 2008 / How do Mainland Chinese travelers choose restaurants in Hong Kong? : An exploratory study of individual visit scheme travelers and packaged travelers / International Journal of Hospitality Management 27(3) : 346~354
[journal] Morgan, D. / 1994 / An outbreak of Campylobacter infection associated with the consumption of unpasteurised milk at a large festival in England / European Journal of Epidemiology 10(5) : 581~585
[journal] Nield, K. / 2000 / The role of food service in tourist satisfaction / International Journal of Hospitality Management 19(4) : 375~384
[journal] Pike, S. / 2016 / Destination image : Identifying baseline perceptions of Brazil, Argentina and Chile in the nascent Australian long haul travel market / Journal of Destination Marketing & Management 5(2) : 164~170
[journal] Quan, S. / 2004 / Towards a structural model of the tourist experience : An illustration from food experiences in tourism / Tourism Management 25(3) : 297~305
[journal] Ranaweera, C. / 2003 / Some moderating effects on the service quality-customer retention link / International Journal of Operations and Production Management 23(2) : 230~248
[journal] Ruhnau, B. / 2000 / Eigenvector-centrality—a nodecentrality? / Social Networks 22(4) : 357~365
[journal] Umoh, V. J. / 1999 / Safety and quality evaluation of street foods sold in Zaria, Nigeria / Journal of Food Control 10 : 9~14
[journal] Yüksel, A. / 2002 / Market segmentation based on tourists’ dining preferences / Journal of Hospitality &Tourism Research 26(4) : 315~331
-
164 Viewed
Print this page
Download PDF