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Relationship among Personality Type, Brand Personality, Brand Attitude, and Revisit Intention: Focused on the Big 5 Model

Journal of Tourism Sciences
Abbr : JTS
2018, 42(4), pp.69-88
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Sun-Bon Gu 1 Chong,Yu-kyeong 2

1세종대학교
2세종대학교

우수등재

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