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Relationship among Personality Type, Brand Personality, Brand Attitude, and Revisit Intention: Focused on the Big 5 Model

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Sun-Bon Gu 1 Chong,Yu-kyeong 1

1세종대학교

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타입을 선택하세요 :
@article{ART002335886},
author={Sun-Bon Gu and Chong,Yu-kyeong},
title={Relationship among Personality Type, Brand Personality, Brand Attitude, and Revisit Intention: Focused on the Big 5 Model},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2018},
volume={42},
number={4},
pages={69-88},
doi={10.17086/JTS.2018.42.4.69.88}