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[journal] 고동우 / 2005 / Differences of Endogenous Experience and Exogenous Experience with a Planned Festival / 관광레저연구 / (사)한국관광레저학회 17(4) : 45~64

[journal] 김구현 / 2017 / The Effect of Self-determination Factors on the Acceptance Attitude Concerning SNS Advertising for Hotel Products / 관광학연구 / 한국관광학회 41(4) : 63~77 / http://dx.doi.org/10.17086/JTS.2017.41.4.63.77

[journal] 김기옥 / 2006 / A Search for the Consumption Life-World of City Wivesthrough their Daily Consumption Life Experiences / 소비자학연구 / 한국소비자학회 17(3) : 21~42

[journal] 김도희 / 2014 / The Effect of Brand Personality on Consumer-Brand Relationships, Consumer Satisfaction, and Brand Loyalty: A Focus on Starbucks / 관광학연구 / 한국관광학회 38(8) : 75~100

[journal] 김유경 / 2010 / Study on the Influence Customer Participation in Service Production Process has on Customer Satisfaction and Consequence Variables -Subjecting Family Restaurant- / 마케팅논집(Journal of Marketing Studies) / 한국전략마케팅학회 18(1) : 1~22

[journal] 김재영 / 2010 / Influence upon Brand Commitment, made by Dual Channel of Brand Attitude and Brand Attachment through On-line Brand Experience / 경영과 정보연구 / 대한경영정보학회 29(3) : 123~146 / 10.29214/damis.2010.29.3.006

[journal] 김찬우 / 2016 / A Study on the Effects of Restaurant Franchise Brand Equity and Value on Customer Loyalty and Customer Satisfaction / Culinary Science & Hospitality Research / (사)한국조리학회 22(7) : 222~234 / 10.20878/cshr.2016.22.7.017017017

[journal] 김철완 / 2012 / The Impact of Brand SNS Commitment on Brand Loyalty / 상품학연구 / 한국상품학회 30(2) : 107~116

[journal] 노진경 / 2015 / The Effect of The Firm's Product Recall on Brand Trust, Corporate Trust, Brand Loyalty and Brand Recommendation Intentions / 글로벌경영학회지 / 글로벌경영학회 12(3) : 21~47 / 10.17092/jibr.2015.12.3.21

[journal] 무시원 / 2016 / The Effect of Hotel Brand Experience on Brand Trust, Brand Attachment and Brand Commitment / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 16(12) : 410~421 / http://dx.doi.org/10.5392/JKCA.2016.16.12.410

[journal] 민상현 / 2017 / Social factors of fine dining restaurant servicescape influencing customer’s brand commitment via customer’s social identity / 호텔경영학연구 / 한국호텔외식관광경영학회 26(3) : 39~55

[journal] 박민숙 / 2010 / The Study on The Application of CRM Information and Adaptive Service for Improving The Customer Voluntary Participation and Cooperation in Hotel Industry / 관광레저연구 / (사)한국관광레저학회 22(1) : 73~96

[journal] 박수진 / 2015 / A Study on the Effects of the Characteristics of SNS Providing Restaurant Information on Relation Commitment and Relationship Retention Intention : Targeting Users of Restaurant Information / 관광연구저널 / 한국관광연구학회 29(6) : 213~231

[journal] 배우암 / 2016 / Core Influential Factors of Brand Loyalty in the Hotel Industry / 관광연구 / 대한관광경영학회 31(7) : 167~192 / http://dx.doi.org/10.21719/KJTR.31.7.9

[journal] 서문식 / 2008 / The Scale Development of Customer Participation in Service Settings: PARTICQUAL / 마케팅연구 / 한국마케팅학회 23(4) : 105~135

[journal] 서문식 / 2010 / A study on the voluntary determinants of customer participation and effects on service quality in service encounter - focused on self-determination theory - / 소비문화연구 / 한국소비문화학회 13(2) : 61~93 / 10.17053/jcc.2010.13.2.004

[journal] 서문식 / 2010 / The Roles of Customer Participation Behavior and Citizenship Behavior in the Relationship Development / 마케팅연구 / 한국마케팅학회 25(1) : 159~193

[journal] 서문식 / 2013 / A Study on the Role of Perceived Self-Determination in Relationship Marketing : Longitudinal Approach in Relationship Development and Maintenance Phase / 마케팅관리연구 / 한국마케팅관리학회 18(4) : 45~86

[journal] 서철현 / 2010 / Influence of Brand Awareness, Image, and Commitment in the Munkyung Traditional Tea Bowl Festival on the Brand Loyalty / 관광연구 / 대한관광경영학회 25(1) : 167~184

[journal] 성낙봉 / 2014 / The Effect of Brand Experiences on Customer-Brand Relationship Commitment and Brand Loyalty: Focused on the Regional Brand Product / 관광경영연구 / 관광경영학회 18(1) : 143~162

[journal] 손해경 / 2012 / Verifying the Moderating Effects of Self-Determination (SDT) on the Relationship between Emotional States and Behavioral Intentions after Festivals / 호텔경영학연구 / 한국호텔외식관광경영학회 21(3) : 189~204

[journal] 송지희 / 2017 / When Do Customers Participate in the Firm’s New Product Development Website? Exploring the Role of Customers’ Self-Determination and Empowerment / 마케팅관리연구 / 한국마케팅관리학회 22(4) : 31~51

[journal] 안광호 / 2008 / The Effect of Product Benefit on Brand Attachment and Brand Commitment: the moderating effect of product type and self-monitoring / 소비자학연구 / 한국소비자학회 19(1) : 169~189

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[journal] 윤세목 / 2017 / The Impact of Customer Participation and Expertise on the Co-creation of Value and Customer Trust of Hotel Users. / Tourism Research / 한국관광산업학회 42(2) : 131~150 / 10.32780/ktidoi.2017.42.2.131

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[journal] 이미혜 / 2012 / A Study on the effect of Brand Personality of Regional Festival on Brand Attitude and Brand Loyalty / 관광경영연구 / 관광경영학회 16(2) : 135~155

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