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The Effects of Tourism Destination Brand Equity and Place Attachment on Perceived Fit and Behavioral Intention: Focused on the Gangwon MICE Industry

Journal of Tourism Sciences
Abbr : JTS
2018, 42(7), pp.29-50
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

LEE, JIWON 1 Dohee Kim 2

1한림대학교 경영학과 컨벤션관광전공
2한림대학교

우수등재

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