[web] 강원도민일보 / 2015 / 강원국제회의산업지원센터 '강원컨벤션뷰로'로 명칭 변경 / http://www.kado.net/news/articleView.html?idxno=725216

[report] 강원발전연구원 / 2009 / 강원지역 MICE 산업 활성화 방안 기초 연구 : 1~17

[thesis] 구현 / 2011 / 브랜드 컨셉 일치성이 브랜드 애착 수준에 따라 확장평가에 미치는 영향 / 석사 / 경희대학교 경영대학원

[journal] 권금택 / 2009 / The Effectiveness of Image and Attitude on Extension Brand Loyalty in the Foodservice Industry / 경영과 정보연구 / 대한경영정보학회 28(2) : 1~19 / 10.29214/damis.2009.28.2.001

[journal] 권봉헌 / 2009 / The Impact of Brand Concept Consistency and Perceived Quality on Consumer valuation: Focused on food-service industry / 외식경영연구 / 한국외식경영학회 12(4) : 151~172

[thesis] 김강우 / 2014 / MICE산업 연계를 통한 강원지역 골프산업의 활성화 전략에 관한 연구 / 석사 / 관동대학교 대학원

[book] 김계수 / 2007 / AMOS 16. 0 구조방정식모형 분석 / 한나래

[journal] 김소희 / 2002 / 온라인, 오프라인 기업(企業)의 명성(名聲), 신뢰성(信賴性), 사업영역(事業領域)류사성(類似性)이 신규(新規)의류(衣類)브랜드 태도(態度)에 미치는 영향(影響) / 패션비즈니스 6(4) : 17~31

[journal] 김재곤 / 2011 / Effect of Tourism Motivation for Traditional Indigenous Foods on Expectation, Community Attachment and Tourism Satisfaction in Festival Event / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 11(10) : 434~448

[thesis] 노용호 / 2005 / 산업전시박람회 참관자의 만족도와 행동의도 결정요인에 관한 연구 / 박사 / 경기대학교 대학원

[journal] 류성옥 / 2014 / Conceptual Connections among Tourist Destination Image, Perceived Value, Satisfaction, and Behavioral Intention - A Case of Chinese Tourists to Busan, Korea - / 관광연구논총 / 관광연구소 26(4) : 3~22

[journal] 박병직 / 2015 / The Effects of Demilitarized Zone's Brand Equity as a Tourist Destination on Place Attachment and Perceived Risk: Targeting Foreign Tourists to the DMZ / 관광학연구 / 한국관광학회 39(5) : 101~116 / http://dx.doi.org/10.17086/JTS.2015.39.5.101.116

[journal] 박승배 / 2016 / Consumer’s Brand Attachment Behavior: Focused on Product Modification Behavior / 소비자학연구 / 한국소비자학회 27(2) : 127~149

[book] 배병렬 / 2007 / Amos 17.0 구조방정식 모델링: 원리와 실제 / 청람

[journal] 배우암 / 2015 / Effects of Customers' Awareness of Parent Brands to the Purchasing Intention of Hotels’ Extended Brands / 관광학연구 / 한국관광학회 39(1) : 95~112 / http://dx.doi.org/10.170861/JTS.2015.39.1.95

[thesis] 백경미 / 2014 / 이벤트 방문객의 경험적 가치가 감정반응과 장소애착 및 개최지 태도에 미치는 영향 / 박사 / 경기대학교 대학원

[journal] 서경화 / 2011 / The Effect of Corporate Image on the Service Quality, Fitness of Extension Brand and Attitude : Focus on Food Service Corporate / 호텔경영학연구 / 한국호텔외식관광경영학회 20(1) : 69~92

[journal] 손삼호 / 2006 / The Brand Equity of Local government as Tourist Destinations / 관광연구 / 대한관광경영학회 21(1) : 153~176

[web] 송동근 / 2009 / 한국방문의 해 본격 마케팅 시동 / 파이넨셜 뉴스 / http://www.fnnews.com/news/200910151356404873

[journal] 신지아 / 2010 / Effects of Advertising Strategy on Consumer Evaluations in Brand Extensions: Focusing on Perceived Fit, Types of Advertising and Brand Attachment / 한국광고홍보학보 / 한국광고홍보학회 12(1) : 257~287

[thesis] 심현숙 / 2012 / 브랜드 체험이 브랜드 충성도에 미치는 영향 : 브랜드 자산의 매개 역할 및 관여도의 조절효과를 중심으로 / 박사 / 한양대학교 대학원

[book] 안광호 / 2009 / 전략적 브랜드관리, 이론과 응용 / 학현사

[journal] 오현정 / 2011 / The Effects of Event Experience on Brand Equity - Focusing on Promotions event / 광고연구 / 한국광고홍보학회 (88) : 183~222

[thesis] 유은아 / 2015 / 소셜미디어 시대, 소비자 중심의 브랜드 경험에 관한 척도개발과 타당화 연구 / 박사 / 중앙대학교

[thesis] 윤현희 / 2013 / 농촌관광마을의 브랜드자산이 장소애착과 친환경 행동의도에 미치는 영향 / 박사 / 경기대학교 관광전문대학원

[thesis] 이경선 / 2006 / 체험 마케팅의 효과에 관한 연구 : 민들레 영토와 던킨 도너츠의 소비자 분석을 중심으로 / 석사 / 덕성여자대학교 대학원

[journal] 이보배 / 2012 / A Study of Hotel Brand Perceived Quality and Perceived Brand Fit on Customer's Attitude towards Midscale and Economy Level Hotel Brand Extension, Perceived Value, and Purchase Intention / 관광레저연구 / (사)한국관광레저학회 24(4) : 139~158

[web] 이선우 / 2015 / 창조경제의 꽃 MICE 산업, 지역경제 NICE / 한국경제 / http://www.hankyung.com/news/app/newsview.php?aid=2015011910721

[journal] 이수하 / 2018 / The Study of Coffee Brand Extension to Premium: The Effects of Parent Brand Equity / 관광학연구 / 한국관광학회 42(1) : 215~235 / http://dx.doi.org/10.17086/JTS.2018.42.1.215.235

[journal] 이승희 / 2007 / Fashion Brand Attachment and Attitudes Toward Brand Extension / 한국의류학회지 / 한국의류학회 31(1) : 151~161

[thesis] 이연화 / 2012 / 축제 체험마케팅이 축제 브랜드자산, 브랜드태도, 브랜드충성도에 미치는 영향 / 박사 / 경기대학교 대학원

[confproc] 이재진 / 2012 / 브랜드애착과 브랜드태도상황에서 남녀소비자의 브랜드전환의도에 관한연구 / 한국소비자학회춘계학술대회 발표논문집 / 한국소비자학회, 동국대학교 : 292~312

[journal] 이정우 / 2013 / The Effect of Involvement in Smartphones on Purchase Intention in Fashion Shopping Malls based on Mobile Web Apps and PC Web Apps / 한국의류산업학회지 / 한국의류산업학회 15(3) : 393~405

[journal] 이정은 / 2012 / Effects of Regional Tourism Experience on Regional Brand Equity - Focus on City of Pohang - / 관광연구 / 대한관광경영학회 27(5) : 443~459

[journal] 이정탁 / 2015 / The Study of Interaction between Parent Brand and Expanded Brand on Food Service Company: Focus on Brand Familiarity and Perceived fit / 관광학연구 / 한국관광학회 39(8) : 255~275 / http://dx.doi.org/10.17086/JTS.2015.39.8.255.275

[journal] 이지은 / 2010 / Does Brand Experience Affect Consumer's Emotional Attachments? / 아시아마케팅저널 / 한국마케팅학회 12(2) : 53~81

[book] 이학식 / 2009 / SPSS 16. 0 매뉴얼 / 법문사

[journal] 이형룡 / 2002 / The Effect of the Perceived Service Quality by Physical Environment of the Hotel Western Restaurant on Customer Satisfaction / 관광연구 / 대한관광경영학회 17(2) : 177~197

[journal] 이혜원 / 2013 / Development and Validation of Affective and Sociological Learning Style Inventory for College Students / 아시아교육연구 / 교육연구소 14(3) : 209~229 / 10.15753/aje.2013.14.3.009

[journal] 이화연 / 2009 / The Advertising Effect of Incongruent Brand Extensions: Focusing on Brand Attachment / 마케팅관리연구 / 한국마케팅관리학회 14(2) : 59~78

[journal] 임기태 / 2006 / 스포츠 제품군에서 모브랜드자산과 확장제품간의 지각된 적합성이 확장제품의 태도에 미치는 영향 / 한국체육학회지 / 한국체육학회 45(1) : 551~560

[journal] 임명재 / 2009 / Factors of Tourism Destination Brand Equity and Verification for the Hierarchy of Effect / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 9(2) : 365~372

[journal] 임범종 / 2014 / The Effect of Mega Event Brand Equity on Place Attachment : Focused on moderating effects of volunteer service performance / 관광연구저널 / 한국관광연구학회 28(12) : 75~91

[journal] 장호찬 / 2010 / The Effects of Volunteer Activities at the Tourist Destination on the Development of Place Attachment and the Revisit Intention As a Tourist / 관광학연구 / 한국관광학회 34(3) : 29~57

[journal] 지계웅 / 2014 / A Study on the Market Segmentation of MICE Participations on the Satisfaction of Convention Hotel Service / 호텔경영학연구 / 한국호텔외식관광경영학회 23(5) : 239~254

[journal] 채명수 / 2011 / The Relationship between Determinants of Global Brand Attitude and Purchase Intention for Global Brand - Focused on Chinese Consumers - / 국제통상연구 / 한국국제통상학회 16(2) : 115~148

[journal] 최종률 / 2013 / A Study on the Types of Tourism Experience of Tourists Using the Experience Sampling Method : Case on the Tourists of the Jeju Island / 관광레저연구 / (사)한국관광레저학회 25(3) : 71~90

[journal] 최종률 / 2013 / Exploring the Structural Relationship amongTourist' Flows, Self-efficacy and Tourism Experience:Using the Experience Sampling Method(ESM) / 관광학연구 / 한국관광학회 37(1) : 11~34

[journal] 한진수 / 2009 / The Effect of Family Restaurants’ Customer Value on Satisfaction and behavior Intention : Focused on University Studuent in Seoul / 호텔경영학연구 / 한국호텔외식관광경영학회 18(1) : 135~150

[journal] 한진영 / 2014 / A Study on the Activation of Convention Hotel : The Case of KangwonLand Convention Hotel / 디지털융복합연구 / 한국디지털정책학회 12(10) : 97~109 / http://dx.doi.org/10.14400/JDC.2014.12.10.97

[book] 허준 / 2013 / 허준의 쉽게 따라하는 AMOS 구조방정식 모형 : 기초편 / 한나래 아카데미

[report] 현대경제연구원 / 2014 / 국내 MICE 산업 경쟁력현황과 시사점 : 14~10

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