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[journal] 김민형 / 2014 / Factors Influencing WOM and Referral Behavior of Travel Experience / 관광학연구 / 한국관광학회 38(10) : 309~328

[book] 김병용 / 2015 / 관광 소비자 행동론 / 한올출판사

[journal] 김봉준 / 2007 / 온라인에서의 제품 평가정보가 소비자 구매의사결정에 미치는 영향에관한 연구 / 한국경영학회 8 : 1~27

[thesis] 노민정 / 2008 / 디지털 컨텐츠의 상품 리뷰가 소비자 태도 및 구매 의사 결정에 미치는 영향 : 리뷰의 수, 분포, 편중이 Hedonic 및 Utilitarian Consumption에 미치는 영향에의 차이점 / 석사 / 서울대학교 대학원

[journal] 노재은 / 2016 / The Impact of Tourism Information Characteristics and Information Seeker Personality Variables on Word - of - mouth Effects throughout the Online Environment: Focusing on Internet Users in the Age Groups of the 20s and 30s / 관광학연구 / 한국관광학회 40(8) : 43~62 / http://dx.doi.org/10.17086/JTS.2016.40.8.43.62

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[journal] 류강석 / 2004 / The Role of Situational Factors in the Relationship between Customer Satisfaction and Word-of-Mouth Intention:Tie Strengh and Solicitation of WOM / 소비자학연구 / 한국소비자학회 15(3) : 27~44

[journal] 류강석 / 2015 / A Critical Review of Word-of-Mouth Research: Korean Journals Published between 2004 and 2014 / 마케팅연구 / 한국마케팅학회 30(1) : 145~176

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[journal] 박찬 / 2006 / Study on the Effects of Consumers' Word ofMouth about Brand Experiences and Responses on Brand Evaluations at Online Context / 소비자학연구 / 한국소비자학회 17(1) : 73~93

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[journal] 이영진 / 2007 / eTourism정보의 공공성에 대한 담론 : 포털 사이트를 중심으로 / 관광연구논총 19(1) : 83~100

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