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The Effect of Viewer's Purchase Intention on TV Home-Shopping Travel Product Selective Attributes: Focusing on The Mediating Effect of Perceived Value

Journal of Tourism Sciences
Abbr : JTS
2018, 42(8), pp.65-84
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Lee, Joon-Ho 1 Yoon Ji-Hwan 2

1경희대학교
2경희대학교

우수등재

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