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A Study of the Effectiveness of the Gamification Factor in Loyalty Programs on Brand Attitude and Loyalty Focusing on the Starbucks App

Journal of Tourism Sciences
Abbr : JTS
2018, 42(9), pp.103-121
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

최광림 1 Nam Yoonjae 2

1경희대학교
2경희대학교

우수등재

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