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The Effect of Attribute’s Alignability and Categorization on Purchase Intention in Selecting Online Travel Products: Focusing on the Moderating Effect of Self-Regulatory Mode

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism
  • Received : July 13, 2018
  • Accepted : April 5, 2019
  • Published : May 1, 2019

Ryu, Ga-Yeon 1 Jo, Seong-Chan 1 JAEBIN CHA 2

1경희대학교
2경민대학교

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타입을 선택하세요 :
@article{ART002462604},
author={Ryu, Ga-Yeon and Jo, Seong-Chan and JAEBIN CHA},
title={The Effect of Attribute’s Alignability and Categorization on Purchase Intention in Selecting Online Travel Products: Focusing on the Moderating Effect of Self-Regulatory Mode},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2019},
volume={43},
number={3},
pages={219-233},
doi={10.17086/JTS.2019.43.3.219.233}