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The Effect of Attribute’s Alignability and Categorization on Purchase Intention in Selecting Online Travel Products: Focusing on the Moderating Effect of Self-Regulatory Mode

Journal of Tourism Sciences
Abbr : JTS
2019, 43(3), pp.219-233
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Ryu, Ga-Yeon 1 Jo, Seong-Chan 2 Cha, Jae-Bin 3

1경희대학교
2경희대학교
3경민대학교

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