Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
The Effect of Attribute’s Alignability and Categorization on Purchase Intention in Selecting Online Travel Products: Focusing on the Moderating Effect of Self-Regulatory Mode
ABSTRACT
열림/닫힘 버튼KEYWORDS
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KCI Citation Counts (4)
열림/닫힘 버튼[journal]
류가연
/ 2013
/
Impact of the Number of Choice Alternatives on Choice Deferral: Moderating Effects of Choice Strategy Types and Regulatory Modes in the Case of Mobile Movie Reservation
/ 마케팅연구
/ 한국마케팅학회
28(6)
: 69~92
[journal]
박세훈
/ 2013
/
The Differential Impacts of Option Alignability and Types of Option Framing on Evaluations of Basic Product and Augmented Product
/ 마케팅연구
/ 한국마케팅학회
28(4)
: 81~110
[journal]
박태희
/ 2016
/
Communication Strategy to Enhance Purchase Intention of New Convergence Product : The Effect of Categorization Process and Self-regulatory Modes in Purchasing Smart Watch
/ 광고학연구
/ 한국광고학회
27(4)
: 25~44
[journal]
윤경구
/ 2013
/
The Differential Effects of Design-Based Trivial Features on Consumer Response : Interaction of Brand Typicality, Attributes Alignability, Consumer’s Aesthetic Seeking Tendency
/ 광고연구
/ 한국광고홍보학회
(98)
: 5~42
[journal]
이병관
/ 2013
/
A Study on the Joint Effects of Self Construal and Attribute Alignability on Consumer Information Processing and Product Choice
/ 광고학연구
/ 한국광고학회
24(1)
: 229~249
[journal]
이선민
/ 2018
/
Effect of Attribute Alignability and Personal Control on Attribute Importance Evaluation
/ 마케팅관리연구
/ 한국마케팅관리학회
23(3)
: 45~68
[thesis] 이진휘 / 2015 / 소비자는 왜 “多多益善” 융합제품을 추구하는가?: 융합제품 평가에서 기능의개수에 기반한 범주화 편향효과와 미래 사용수준의 매개효과를 중심으로 / 박사 / 성균관대학교
[journal]
차재빈
/ 2017
/
The Effect of Applied Construal Level Theory and Consumer Reward Program of Travel Products on Purchase Intention According to Temporal Distance: Focused on the Moderating Effect of Regulatory Focus and Evaluation Mode
/ 관광학연구
/ 한국관광학회
41(9)
: 185~203
/ http://dx.doi.org/10.17086/JTS.2017.41.9.185.203
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