[other] 경기도 / 2019 / 경기도-북부 10개 시군, 북부발전 위해 홍보역량 ‘하나로’

[report] 국회입법조사처 / 2013 / 지역축제 성과의 영향요인 분석과 개선방안: 보령머드축제, 함평나비축제, 화천산천어축제의 비교분석

[journal] 김나은 / 2014 / The Effects of Perceived Congruity among Festival Brand, City Brand and Visitors' Self-Image on Visitor-Festival Brand Relationship: Focusing on Seoul Regional Festivals / 관광학연구 / 한국관광학회 38(10) : 11~32

[journal] 김동성 / 2014 / A New Approach to Public Segmentation Theory Suitable for Social Media Public / 홍보학연구 / 한국PR학회 18(3) : 394~429 / 10.15814/jpr.2014.18.3.394

[journal] 김선희 / 2007 / A Comparative Study on the Satisfaction of local festival participants and tourists / 관광학연구 / 한국관광학회 31(1) : 407~422

[book] 김영욱 / 2013 / PR커뮤니케이션이론의 진화 / 커뮤니케이션북스

[journal] 김지혜 / 2017 / A Study on the Government PR using Social Media : Focused on the Differences in Perception between Government PR Practitioners and SNS Professionals / 광고PR실학연구 / 한국광고PR실학회 10(1) : 32~67 / 10.21331/jprapr.2017.10.1.002

[journal] 김현준 / 2013 / The Effect of Educational Policy Information Supply on Policy Support through Teachers’ Policy Understanding / 교육행정학연구 / 한국교육행정학회 31(2) : 91~115

[other] 대전광역시 동구청 / 2019 / 동구, 제1회 대청호 벚꽃축제 홍보ㆍ점검에 총력

[other] 대전광역시 유성구청 / 2019 / 유성구, 2019 유성온천문화축제 주민설명회 개최

[thesis] 박범천 / 2017 / 정책PR이 원전수용성에 미치는 영향에 관한 연구: 강원도 삼척시 원전 입지사례를 중심으로 / 박사 / 가톨릭대학교

[book] 신호창 / 2011 / 정책PR / 커뮤니케이션북스

[report] 문화체육관광부 / 2018 / 2017년 기준 관광동향에관한 연차보고서

[report] 문화체육관광부 / 2018 / 2017 문화관광축제 종합평가 보고서

[journal] 안사이 / 2016 / The Effects of Prosocial PR Appeals on Policy Acceptance: a case of Environmental Policy / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 16(4) : 705~717 / http://dx.doi.org/10.5392/JKCA.2016.16.04.705

[journal] 오경수 / 2013 / Analyzing the Effects of Policy PR on the Policy Support, Government Trust / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 13(7) : 190~202 / http://dx.doi.org/10.5392/JKCA.2013.13.07.190

[journal] 오은비 / 2016 / An Analysis on the Structural Relations among Policy PR, Organization-Public Relationships, Policy Literacy and Policy Support toward Outbound Travel Safety Policy / 관광연구논총 / 관광연구소 28(3) : 33~54

[journal] 오정근 / 2012 / The Structural Relationship of Meaning and the Developmentof a Role Model on a Festival among its Stakeholders:A Comparison of Representative Korean and New Zealand Cultural Festivals / 관광학연구 / 한국관광학회 36(10) : 173~192

[book] 우종필 / 2012 / 구조방정식 모델 개념과 이해 / 한나래출판사

[journal] 윤설민 / 2014 / Examining the Relationships among Perceived Risk, Expectancy-Disconfirmation, Emotion, Satisfaction, and Behavioral Intention: The Case of Visit Experience in a Festival / 관광학연구 / 한국관광학회 38(10) : 153~174

[journal] 이수범 / 2013 / The Effects of Policy Understanding and Involvement on the Perception of Policy Attitudes, Information Retrieval, and Word of Mouth Intention by the General Public Focusing on the Case of Digital Switchover in Jeju Island / 한국광고홍보학보 / 한국광고홍보학회 15(3) : 220~254

[thesis] 이슬기 / 2016 / 관광마케팅정책에 있어서 공중의상황인식과 정책지지에 관한 연구: 코리아그랜드세일 행사를 대상으로 / 석사 / 한양대학교

[book] 이연택 / 2016 / 관광정책학 / 백산출판사

[journal] 이연택 / 2014 / An Analysis on the Structural Relationships among Policy PR, Policy Understanding, and Policy Support of the Tourism Police System / 관광경영연구 / 관광경영학회 18(2) : 189~212

[journal] 이연택 / 2016 / The Influence of Policy PR on Policy Literacy and Policy Support in Tourism Crisis Management Policy: A Case of Outbound Travel Safety Policy / 관광레저연구 / (사)한국관광레저학회 28(9) : 63~82

[journal] 이영안 / 2018 / A Study on the Structural Relationships of PR Effect Factors for Child- Friendly Policy: Focused on the A City Residents’ Perception / 국정관리연구 / 성균관대학교 국정전문대학원 13(1) : 189~210 / 10.16973/jgs.2018.13.1.008

[journal] 이인성 / 2016 / Effectiveness of Humor Appealin Political Advertising / 광고PR실학연구 / 한국광고PR실학회 9(3) : 166~187 / 10.21331/jprapr.2016.9.3.008

[journal] 이지현 / 2018 / Structural Relationships among Visiting Motivation, Images, Satisfaction and Loyalty as Perceived by Visitors to a Local Festival / 관광학연구 / 한국관광학회 42(1) : 237~251 / http://dx.doi.org/10.17086/JTS.2018.42.1.237.251

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[journal] 정현주 / 2018 / The Study on the Effectiveness of Mobile Application as a Tool for Policy PR / 광고PR실학연구 / 한국광고PR실학회 11(3) : 75~111 / 10.21331/jprapr.2018.11.3.004

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