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The Impact of Brand Credibility, Brand Equity and Brand Satisfaction on Brand Loyalty towards Global Airline Alliances: The Moderating Effects of Switching Cost

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism
  • Received : August 10, 2019
  • Accepted : September 16, 2019
  • Published : October 1, 2019

Lee, Sun-Min 1 seo wonseok 2

1경희대학교 호텔관광대학 호텔경영학과
2경희대학교

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타입을 선택하세요 :
@article{ART002511281},
author={Lee, Sun-Min and seo wonseok},
title={The Impact of Brand Credibility, Brand Equity and Brand Satisfaction on Brand Loyalty towards Global Airline Alliances: The Moderating Effects of Switching Cost},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2019},
volume={43},
number={7},
pages={163-181},
doi={10.17086/JTS.2019.43.7.163.181}