Journal of Tourism Sciences 2022 KCI Impact Factor : 2.88
The Impact of Brand Credibility, Brand Equity and Brand Satisfaction on Brand Loyalty towards Global Airline Alliances: The Moderating Effects of Switching Cost
ABSTRACT
열림/닫힘 버튼KEYWORDS
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KCI Citation Counts (8)
열림/닫힘 버튼[journal]
김도희
/ 2014
/
The Effect of Brand Personality on Consumer-Brand Relationships, Consumer Satisfaction, and Brand Loyalty: A Focus on Starbucks
/ 관광학연구
/ 한국관광학회
38(8)
: 75~100
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김송이
/ 2017
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The Effect of Guesthouse Interaction and Physical Environment Quality on Satisfaction and Loyalty: The Case of Foreign Tourists
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/ 한국관광학회
41(7)
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노정희
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Examining the Structure Relationship between the Perception of Cultural Marketing, Brand Equity and Royalty among Coffeeshop Users
/ 관광학연구
/ 한국관광학회
35(3)
: 201~223
[journal]
서용구
/ 2008
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A Study on Gender Effects on Customer’s Self-Identification,Relationship Satisfaction and Loyalty in Family Restaurants
/ 관광학연구
/ 한국관광학회
32(5)
: 143~166
[journal]
서효원
/ 2018
/
The Analysis of the Effect of the Influence of Activation of Airline Brand Equity through Marketing Communication on Brand Loyalty
/ 관광경영연구
/ 관광경영학회
22(3)
: 583~601
/ 10.18604/tmro.2018.22.3.26
[journal]
윤선미
/ 2015
/
Impact of Service Quality and Customer Satisfaction on Behavioral Intentions in Bakery Cafe: Testing the moderating role of alternative attractiveness and the Mediating Role of Brand Image
/ 관광학연구
/ 한국관광학회
39(7)
: 141~161
/ http://dx.doi.org/10.17086/JTS.2015.39.7.141.161
[journal]
이태희
/ 2011
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A study for characteristics of users and effect relationship among brand relationship quality, satisfaction, loyalty to airline
/ 서비스경영학회지
/ 한국서비스경영학회
12(2)
: 27~50
/ 10.15706/jksms.2011.12.2.002
[journal]
정윤지
/ 2017
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Effects of in-flight service quality on customer satisfaction and loyalty: A comparison of full-service carriers and low-cost carriers
/ 관광연구저널
/ 한국관광연구학회
31(1)
: 215~228
/ http://dx.doi.org/10.21298/IJTHR.2017.01.31.1.215
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