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The Impact of Brand Credibility, Brand Equity and Brand Satisfaction on Brand Loyalty towards Global Airline Alliances: The Moderating Effects of Switching Cost

Journal of Tourism Sciences
Abbr : JTS
2019, 43(7), pp.163-181
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Lee, Sun-Min 1 seo wonseok 2

1경희대학교 호텔관광대학 호텔경영학과
2경희대학교

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