Variations of Traveller’s Behavioral Modes accompanied by Travel Career Level : An Application of Fun-Evolving Model

Ko, Dong Woo

Journal of Tourism Sciences

Abbr : JTS
2019, 43(8), pp.159-181
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Ko, Dong Woo ¹

¹대구대학교

ABSTRACT

This study was performed to identify the validity of the Fun-Evolving Model (Ko, 2002), rooted in value theory, by applying it to changing patterns of travelers’ behavioral modes on their travel career level. For travel career indexes, seven items for cumulative travel experience were measured into three objective and four subjective questions. Additionally, another three variables were set to assess the integrant travel career level. As the corresponding variable to predict the travel career indexes, five clusters were calculated from the measured fun-seeking behavioral modes reflecting the four stages (i.e., seeing, having, doing, and being modes). The data of 276 Korean samples who had been distributed into five subgroups by a K-mean cluster analysis, were analyzed into ordered logistic regression and one-way ANOVA. The results showed that three of the seven items, as well as the three integrant indexes on travel career level, were significant to predict the fun-evolving stages. All 10 career indexes were varied significantly and congruently across the five types of fun-seeking behavioral modes. This means that the Fun-Evolving Model is valid to explain the travel career phenomenon.
KEYWORDS

Travel career, Travel career index, Fun-evolving model, Fun-seeking behavioral modes in traveling
REFERENCES (40)

[journal] 강명보 / 2018 / A Study on the Segmentation of Tourism Market according to Fun-seeking Behavioral Mode: Focused on DaeguㆍGyeongBuk Travellers / Tourism Research / 한국관광산업학회 43(3) : 1~24 / 10.32780/ktidoi.2018.43.3.1

[confproc] 고동우 / 2002 / 여가경험의 변화과정: 재미진화모형 / 한국심리학회 연차학술발표대회 논문집 / (사)한국심리학회, 영남대학교 : 465~471

[journal] 고동우 / 2004 / An Application of Fun Evolving Model to Leisure Experience / 관광레저연구 / (사)한국관광레저학회 16(2) : 85~105

[book] 고동우 / 2013 / 관광심리학 / 대왕사

[journal] 고동우 / 2018 / Effects of Travel Careers on Travelers’ Attitudes and Psychological Capability / 관광학연구 / 한국관광학회 42(7) : 233~253 / http://dx.doi.org/10.17086/JTS.2018.42.7.233.253

[journal] 고동우 / 2006 / 재미진화모형을 적용한 관광태도의 이해 / 관광이벤트연구 7 : 25~44

[journal] 권순재 / 2013 / Fun Evolution Model for Social Network Services (SNS) / 지식경영연구 / 한국지식경영학회 14(5) : 151~176 / 10.15813/kmr.2013.14.5.009

[journal] 김동연 / 2013 / Heavy Overseas Travelers' Travel Motivation: Using Focus Group Interviews / 관광학연구 / 한국관광학회 37(10) : 33~52

[confproc] 김용희 / 2006 / 재미진화모형에 따른 강원도 관광의매력도 차이 분석 / 한국관광학회 학술대회발표논문집 / (사)한국관광학회, 강원도 용평리조트 : 324~332

[journal] 송화성 / 2015 / Market Segmentation Based on the Motivation of Cultural Tourists : The Travel Carrier Pattern Approach / 관광연구 / 대한관광경영학회 30(6) : 27~46

[journal] 양진연 / 2014 / Application of Fun Evolving Model to Nature-related Leisure Experience / Tourism Research / 한국관광산업학회 39(3) : 259~276

[journal] 이봉구 / 2014 / Investigation of the Different Roles of Tourist Motivations and Travel Career on Disabled Tourists' Decision Making Types / 관광학연구 / 한국관광학회 38(5) : 229~252

[journal] 이상훈 / 2012 / Travel Motivations of Outbound Free Independent Travelers / 관광학연구 / 한국관광학회 36(2) : 201~220

[journal] 임지현 / 2010 / Benefit Sought Market Segmentation Applying Travel Career Profile Model among Korean and Japanese Overseas Travelers / 관광연구 / 대한관광경영학회 25(3) : 39~60

[journal] 최영준 / 2015 / An Examination of 'Fun' that the Audience Have Watching Reality Audition Programs : Focusing on the Application of the 'Fun Evolving Model' to K-POP STAR(Season 3) / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 15(6) : 13~23 / http://dx.doi.org/10.5392/JKCA.2015.15.06.013

[thesis] 황민희 / 2010 / 패션 산업의 펀(Fun)마케팅 활용을 위한 전략적 연구 / 석사 / 동덕여자대학교 패션전문대학원

[journal] Blichfeldt, B. S. / 2010 / Disabled travel : Not easy, but doable / Current Issues in Tourism 13(1) : 79~102

[journal] Bryan, H. / 1977 / Leisure value systems and recreational specialization : The case of trout fishermen / Journal of Leisure Research 9 : 174~187

[journal] Elliott, M. / 1991 / Been there, done that / The Economist 318(7699) : 8~10 / :송화성ㆍ조경신(2015)에서재인용.

[journal] Fakeye, P. / 1991 / Image differences between prospective, first-time and repeat visitors to the lower Rio Grande Valley / Journal of Travel Research 29(2) : 10~16

[journal] Filep, S. / 2007 / Evaluating and extending the travel career patterns model / Tourism : Original Scientific Papers 55(1) : 23~38

[journal] Getz, D. / 2011 / Serious sport tourism and event travel careers / Journal of Sport Management 25(4) : 326~338

[journal] Gutman, J. / 1982 / A means-end chain model based on consumer categorization processes / Journal of Marketing 46(2) : 60~72

[journal] Holden, A. / 1999 / Understanding skiers' motivation using Pearce's"Travel Career"construct / Annals of Tourism Research 26(2) : 435~438

[book] / 2019 / HRD 용어사전 / 네이버지식백과

[book] Hsu, C. / 2008 / Tourism management: Analysis, behaviour and strategy / CAB International : 14~27

[journal] Iso-Ahola, S. E. / 1986 / A theory of substitutability of leisure behavior / Leisure Sciences 8(4) : 367~389

[journal] Klenosky, D. B. / 1993 / Understanding the factors influencing ski destination choice : A means end analytic approach / Journal of Leisure Research 25(4) : 362~379

[journal] Lau, L. S. / 2004 / Exploration versus consumption : A comparison of first-time and repeat tourist / Journal of Travel Research 42(3) : 279~285

[journal] Ukil (lui) Lee / 2004 / Travel Motivation and Travel Career Pattern -A Study on Australians- / 관광레저연구 / (사)한국관광레저학회 16(4) : 163~184

[journal] Paris, C. M. / 2010 / Backpacker motivations : A travel career approach / Journal of Hospitality Marketing & Management 19(3) : 244~259

[book] Pearce, P. L. / 1988 / The ulysses factor : Evaluating visitors in tourist settings / Springer-Verlag

[book] Pearce, P. L. / 1993 / Tourism research: Critiques and challenges / Routledge : 113~143

[journal] Pearce, P. L. / 2005 / Developing the travel career approach to tourism motivation / Journal of Travel Research 43(3) : 226~237

[book] Plog, S. / 2004 / Leisure travel: A marketing handbook / Pearson Prentice Hall

[journal] Pyo, S. / 1998 / Implications of repeat visitor patterns : The Cheju island case / Tourism Analysis 3 : 181~187

[journal] Reynolds, T. J. / 1988 / Laddering theory, method, analysis and interpretation / Journal of Advertising Research 43 : 11~31

[book] Rokeach, M. / 1968 / Beliefs, attitudes and values : A theory of organization and change / Jossey-Bass

[book] Rokeach, M. / 1979 / Understanding human values: Individual and societal / Free Press : 70~

[journal] Ryan, C. / 1998 / The travel career ladder : An appraisal / Annals of Tourism Research 25(4) : 936~957
KCI Citation (0)

KJC Korea
Journal Central

Statistics

Tools