Variations of Traveller’s Behavioral Modes accompanied by Travel Career Level : An Application of Fun-Evolving Model

Ko， Dong Woo

doi:10.17086/JTS.2019.43.8.159.181

This study was performed to identify the validity of the Fun-Evolving Model (Ko, 2002), rooted in value theory, by applying it to changing patterns of travelers’ behavioral modes on their travel career level. For travel career indexes, seven items for cumulative travel experience were measured into three objective and four subjective questions. Additionally, another three variables were set to assess the integrant travel career level. As the corresponding variable to predict the travel career indexes, five clusters were calculated from the measured fun-seeking behavioral modes reflecting the four stages (i.e., seeing, having, doing, and being modes). The data of 276 Korean samples who had been distributed into five subgroups by a K-mean cluster analysis, were analyzed into ordered logistic regression and one-way ANOVA. The results showed that three of the seven items, as well as the three integrant indexes on travel career level, were significant to predict the fun-evolving stages. All 10 career indexes were varied significantly and congruently across the five types of fun-seeking behavioral modes. This means that the Fun-Evolving Model is valid to explain the travel career phenomenon.

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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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