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Effect of Self-image Congruity and Functional Congruity on Brand Trust, Brand Attachment, and Brand Loyalty: A Case of Airline Brands

Journal of Tourism Sciences
Abbr : JTS
2020, 44(2), pp.137-159
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Hur, Seo-Young 1 Chun, Byung-gil 2

1동국대학교
2동국대학교

우수등재

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