Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
Effect of Self-image Congruity and Functional Congruity on Brand Trust, Brand Attachment, and Brand Loyalty: A Case of Airline Brands
ABSTRACT
열림/닫힘 버튼KEYWORDS
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KCI Citation Counts (6)
열림/닫힘 버튼[confproc] 김버들 / 2013 / 항공사품질이 브랜드 이미지, 브랜드 태도 그리고 행동의도에미치는 영향 / 한국항공경영학회 추계학술대회발표 논문집 / 한국항공경영학회 : 21~36
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A Study on the Relative Importance of Airline Choice Factors -Concentrating on the Differences by Types of Airlines-
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13(1)
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김유경
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A Study on the effect of Brand Identification on Brand Loyalty Of Flight Customer: Focus on the Moderating Role of Trust and Commitment
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31(1)
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김재일
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Exploring Brand Loyalty through the Analysis of Consumer-Brand Relationship
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김주현
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Testing the relationships among cruise passengers’ image congruence, affective experience, trust, and loyalty : Moderating impact of perceived price
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Determinants and Consequences of the Brand Attachment
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16(3)
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김화진
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Effects of Experiential·Symbolic·Functional Brand Image on Brand Trust and Brand Loyalty in Airline Industry
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30(10)
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김현진
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The Effects of Brand Attachment, Brand Trust, and Brand Matching on Brand Authenticity and Brand Loyalty
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21(1)
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The Role of Airline Brand Attachment, Intention to Stay, and Self-efficacy in the Influence of Self-congruity on the Intention to Recommend
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안광호
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Effects of Brand Image-Consumer Self Congruity and Brand Trust on Brand Attachment: Moderating Role of Product Types
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The Effect of Consumer Self-Congruence and Perceived Product Quality on the Brand Love
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The Effect of Functional-congruity and Self-congruity on Coffee Shop User's Consumption-related Emotions and Store Attitude Formation
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Hotel Brand Peculiarities, Self-image Conformity, Customer's Trust and Attitude Toward Hotel Brand.
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Brand Personality-Brand Identification-Brand Equity Model:An Exploratory Study on the Difference Between Users vs. Non-Users
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[confproc] 이재곤 / 2011 / 항공사 브랜드의 소비자-브랜드 관계연구 / 한국서비스경영학회 학술대회발표 논문집 / 한국서비스경영학회 : 201~217
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The Effect of Select Attributes of Airline Services on Continuous Use Intention: Focusing on the Full Service Carrier and Low Cost Carrier
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정윤지
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Effects of in-flight service quality on customer satisfaction and loyalty: A comparison of full-service carriers and low-cost carriers
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31(1)
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[journal]
조성도
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Do Product Types and Brand Personalities Moderate the Relationships Between Brand-Self Congruence and Brand Attachment?
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29(5)
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최선형
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The Effects of the Perceived Product Characteristics and Conspicuous Consumption on the Fashion Luxury Involvement
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[thesis] 최지혜 / 2016 / 항공사의 지속가능경영에 대한 고객지각이 기업이미지와 브랜드 동일시에 미치는 영향 / 석사 / 경희대학교
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하동현
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The effects of service brand dimensions on brand attachment : Mediating roles of self-image congruence and emotion in major airline corporations
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